Raw and real feelings about being a small business owner. Obviously we have our goals, hopes and dreams when it comes to big events like this and they don’t always meet those expectations. I honestly never considered that we would have no traffic at all. Maybe this was a little naïve, but we are so close to all the festivities especially being next to a Hilo staple (Hilo Lunch) I considered that maybe I should have done a lot more marketing but on a regular basis we have a good amount of foot traffic. It is a little comforting to know that just the vibes of the area are not the same as the past few years. Our parking lot is usually filled during the performances, and I was told that they are completely empty. I am hopeful for the next two days and me posting these emotions aren’t me trying to make you feel bad. I don’t want it to seem all glamorous because being a small business owner is truly one of the hardest things I’ve ever done. I am absolutely devastated. I spent so much money preparing, and I have spent endless amount of hours for the last six weeks getting everything ready. I pretty much just paying for payroll and nowhere near making up for what we spent so we’re just gonna enjoy whatever happens. It’s all a learning experience. It’s our first year. Next year will be at all the markets 😅😅
Running a small business is a rollercoaster of emotions, especially during high-profile events where expectations are sky-high. From my experience, even being strategically located near popular spots like local staples or event venues doesn't guarantee traffic influx. It can be a harsh reality to face the empty parking lots and quiet streets when you poured your heart, time, and money into preparations. Over the last six weeks, countless hours were dedicated to prepping for what was supposed to be a peak season. Watching those efforts seemingly evaporate overnight can be devastating and trigger self-reflection on what could have been done differently. For many small business owners, marketing isn't just an option—it’s become essential to keep foot traffic steady, especially during events where competitors and overall atmosphere influence customer presence. One thing I learned is that no matter how detailed your plan, there’s always unpredictability. The 'vibes' of an event or area can change drastically year over year, impacting turnout. It highlights the importance of adaptability and having contingency plans. Embracing the learning curve, especially in the first year, helps build resilience. Sharing these raw feelings openly is important—it reminds others that small business ownership is one of the toughest yet most rewarding journeys. For future events, diversifying presence, such as participating in multiple markets, might spread risk and increase exposure. Also, consistent community engagement and marketing efforts leading up to events can set better expectations and encourage a steady stream of visitors. Above all, while the financial strain and emotional toll can be heavy, staying hopeful and ready to pivot strategies are key to long-term success.
