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A brand built well is a brand with meaningful design. I believe client's ideas for aesthetic directions can be valuable at steering a brand as long as it compliments the strategy.
Lucy Eden

Lucy Eden

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Have a logo to submit? Use this link: https://forms.gle/y2mcQ2oMdQjjkGRQA
Lucy Eden

Lucy Eden

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New news on the Starbucks story ๐Ÿ‘€ their attempts to save the brand are clear but will it work? I donโ€™t think so
Lucy Eden

Lucy Eden

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Want to try a self-critique of your logo? Comment PAPYRUS for the free guide :)
Lucy Eden

Lucy Eden

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We've talked design basics here from logo to colors to fonts, but for those itching for more...just comment DIY to get in my free 5-day Brand Foundations email series ๐Ÿ’Œ I'll see you there
Lucy Eden

Lucy Eden

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I'm going to open the doors to several options here: 1. Leave the logo you design in the comments for feedback ๐Ÿคณ 2. Leave a comment asking for help so growing designers can reach out to you ๐Ÿ‘€ 3. You can of course reach out to me and we'll build your brand one on one together! We might not be ab
Lucy Eden

Lucy Eden

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Why say lot word when few word do trick? The word 'brand' is thrown around a lot (and to be clear, can be used to refer to many things so this isn't set in stone) but what's the true definition? A brand ultimately, is what people think about your business. No one can control people's thoughts di
Lucy Eden

Lucy Eden

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Losing a client over a simple gap in the process is painful. But there's only so much available to support our process as brand designers and there always still seems to be gaps. Building this software to finally address those specific needs is a dream. If you see this, share what feature you want
Lucy Eden

Lucy Eden

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Want to critique your logo? Visit my bio for the free self-critique guide :)
Lucy Eden

Lucy Eden

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Custom lettering is the best and it's the cornerstone of most of my logo designs โœ๏ธ Comment ENROLL if you want to join in Learn Illustrator (it's a blast)
Lucy Eden

Lucy Eden

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I've been keeping a secret. It's been a few months since I started building the software to end all softwares for brand designers. I am SO excited for this. Everything us brand builders need literally in ONE place. Some features planned include: Collaborative and tracked feedback rounds Brand
Lucy Eden

Lucy Eden

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Logo Critique | Bluey ๐Ÿถ Don't comer for me, we love Bluey in this house. But the logo has been needin some fixin. The lesson here is that the difference is in the details.
Lucy Eden

Lucy Eden

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#VanguardPartner Paid non-client endorsement. My dream studio isnโ€™t happening yet, but, with a partner like Vanguard, the project is an exciting milestone to build towards.
Lucy Eden

Lucy Eden

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When you build steps on top of each other until you narrow down the most refined direction, your end result isn't spread amongst competing ideas. You're left with a clear, confident solution.
Lucy Eden

Lucy Eden

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Want your logo critiqued? Comment FRESH for the free self-critique guide :)
Lucy Eden

Lucy Eden

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If your brand is modern and vibrant, Blueprint is waiting for you. Comment SUITE to have this identity for your business. Drop questions about Brand Suites in the comments!
Lucy Eden

Lucy Eden

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Want your logo critiqued? Visit my bio for the free self-critique guide :)
Lucy Eden

Lucy Eden

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Does the grocery store so many love hold up in a branding critique? I say absolutely they do. And truly, I often admire Trader Joes as a golden example of branding because of how well they execute on their identity. What are your thoughts and what brand do you want to break down next?
Lucy Eden

Lucy Eden

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Want to critique your logo? Visit my bio for the free critique guide!
Lucy Eden

Lucy Eden

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#ad When I feel cluttered and disconnected throughout my process, I enjoy it less and less. Firefly Boards creates a space for collecting ideas, brainstorming, and generating all within one board. Comment CREATE to try for yourself today #AdobePartner
Lucy Eden

Lucy Eden

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Lucy Eden
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Lucy Eden