PR Haul - Let’s Go Another Round!! 🎁💝
✨ Tia4U - Through the Aspire Platform
- No follower count required but brands decide if they want to work with you so it may vary from campaign to campaign
- You can sign up to Aspire’s Platform and apply for collabs. Sometimes you’ll get emails from the campaign managers when they feel you’d make a good fit with the brand. Some of these campaigns are paid, some gifted, and others PR. This one had an obligation to post but I needed some curly haircare for my kids so it’s the one time I didn’t mind doing a gifted in exchange. Ended up loving the products!!
✨ Dove - Through Community X Seen
- 1k to 10k followers only
- Have loved this community because it’s for smaller creators. Tons of PR you can apply for - when accepted you’ll receive emails to campaigns which you can opt in or out. I’ve seen a few paid ones but mostly gifted with NO OBLIGATION (but of course they’d always like to see some posting)
✨ Olive & June - Reached Out to Me
- follower count? N/A
- I believe they reached out to me via email for a barter exchange post however I’ve only been accepting paid partnerships and I’ve never tried their nails so they sent a few for me to try and if I wanted to post then I could but it wasn’t mandatory. Loved that they didn’t require posting and how they value trying out the product before posting.
✨ Garnier Fructis - Obviously Platform
- No follower count required but may vary from campaign to campaign
- Obviously has paid and gifted collabs and most are not obligated to post however you’ll get a few from time to time. I received the entire collection of my choice from the new Hair Filler line they were launching at the time! I love their products and they even sent a nice little scalp massager as an extra gift!
✨ Estée Lauder - Another Community X Seen Campaign with no post obligations
- 1k to 10k followers
✨ Agadir International - Pitch/Inbound
- I tried this hair brand from the Beautytap Program (reviewer program that is made specifically for educators/enthusiasts) and ended up pitching to them after trying their products via email. I’ve gotten to work with them on multiple occasions so this is your sign to pitch to brands you already use and love!
✨ Mise En Scene - The Picky App
- N/A Followers
- Picky has campaigns (all gifted for reviews and/or social posts) that you can apply for in the K Beauty Niche.
✨ Aerin - Another Community X Seen Campign
- 1k to 10k followers
✨ HUDA Beauty - Through Skeepers App
- 1k on any platform to apply for social post and/or written review campaigns. Engagement matters here so keep that in mind when applying.
As a content creator, leveraging PR collaborations is essential for expanding your reach and enhancing your brand. Platforms like Aspire and Community X Seen cater specifically to creators who may not have a vast following but have the potential to engage niche audiences. For brands like Dove and Estée Lauder, collaborations often come with flexible terms, allowing you to showcase products without mandatory posting requirements. This builds a genuine relationship with brands, ultimately benefiting both parties. For instance, the collaboration with Olive & June offers a bartering system which emphasizes product quality over follower count; this allows creators to authentically represent brands they love. Additionally, pitching to brands you use frequently, like Agadir International, can yield fruitful collaborations. Always ensure that your engagement metrics are strong, as platforms increasingly prioritize active communities over sheer follower numbers. Lastly, be proactive in applying to campaigns on Picky App, which focuses on K-beauty products. This targeted approach not only helps in securing products but enriches your content, allowing you to share authentic experiences with your audience. Optimizing your content to highlight these PR experiences not only enhances your portfolio but also positions you as a trusted creator within the industry. Remember, establishing connections and sharing your authentic voice will set you apart in the competitive world of PR collaborations.
Thank you for sharing the information.