This era is not enough content to like people alone!!

Summary from the "Beyond the Algorithm" session from Mr. M. Krik Panish | RAiNMaker in iCreator Camp 2026 last Saturday, April 25.

Every year we listen to this session every year as a reminder of us.

The number of users on the social media platform, of course, Facebook is still number one, and Tikka is coming later, but it's second, maybe overtaking number one soon.

And the fortresses that creators have to go to are Facebook, YouTube, Tikis.

The second top download is CapCut, and the mothers (which means the real birth of a child, Thai too much to struggle with before) also studied in Group Line and made a clip on Tik. When M came home to Khon Kaen, took her family to the cafe, and Mom M set up a mobile camera to shoot content.

The content to think of two groups of viewers is actually two kinds of audience, people and AI or algorithms. We do good content, but AI does not push, which is more than 50%.

# # # 🔵 Social media algorithms how to do content to like AI

- We can do many kinds of content, such as recap, what we learned in the camp today, how to engage the goals we thought.

- Em made all platforms and peaks over 500000 because he studied algorithms. I've opened the source of X and how he measured it.

- The WSJ creates 30 AI accounts on the TikTok. The first time you enter, it will show a lot of top view content. Over time, you will bring fewer views, but more specialized content.

- So the job of social media is to match the viewer with our content. The job of the creator like us is to keep this match to a minimum and please the viewer to send more content to the viewer.

- The social media platform is divided into two categories.

- Social media such as Facebook, Instagram for many years will show friends' posts. Pages we follow 785% and AI has 15% effect. But now AI has a lot of effect. There will be no channels on our feed page.

- Recommendation media: For example, YouTube, X, Tikis, when we open YouTube, we find channels that we do not follow. In Tikis, for you, we find channels that we do not know, and AI suggests that 85% of followers have no effect, but AI has more effect.

- Creator must make the AI understand our channel and our content by working the AI. He will extract different types of content and send it to the user.

🔵 create channels to like AI?

With channel structure, based on AI Personalize Journey is a match of broad preference with narrow, how many content at the upper, middle or very deep level helps shape the structure for AI to understand.

The mass group, the top view is good, but the sales are not good. The middle part is specialized, such as the top Apple followers, not many, but very easy to sell, and all super specialties need to be shaped to make AI more accessible to our channel.

We can do many categories, but AI will be confused about what you are doing, so you can't send it to the audience, you have to shape it into one story.

Main marketing find out who the buyer is. Make an audience avatar who we make this content for.

🔵 How to make our content like AI?

Made with Content structure

YouTube will read the subtitle for us, and every word that is said in the clip, we will find the clip, and the text that is put in the AI clip can be read out, so what we put in it, we will let AI search, so do SEO for AI to find it, and any podcast has only the cover image, but the whole clip sounds. The peak is also good.

The important thing is that backyard statistics, look at the analytic, the Tikis home can be viewed through the web page and mobile app. On the web, there is a download stat and then see our own details.

So what does it tell us?

- This clip is sent to viewers for you or followers. If AI pushes the clip, we will see for you more than 90% or almost 100%.

- Trick is a pin. It tells AI to understand what we do content about. Show him this clip so he knows us better.

- Retention rate, people watch us disappear in the next few seconds, go from the abyss to more hills, and at which point people drop out specially.

- Who are our followers? And most people are online. What time is the most active times, such as people on 7: 00 p.m., and mothers and children are 5: 00 p.m., when mothers F ask after chasing their children to sleep from 1 to 9: 00 p.m.

🔵 Inside social media algorithms

- Past Performance: The ability of the hawker channel in the past. The channel will send to a few people to see first. Or some people say that the vision is closed, but the visual opening tag does not help. If the channel performs well, it will help to push the focus on Facebook and YouTube, which Facebook does not put down is very ridiculous.

- Post Performance: Find a group of people to watch this post on Facebook and measure it. Calculate if it's enough to be standard. If it's not enough to be there, the reach will be close. If enough people watch, send it to another wave, 4-5 times more and measure it.

🔵 Summary

- Facebook: Focus on sharing and participation This year, focus on super reel.

- Tikka: He is an AI base. Make clips like AI. Focus on shopping and quality content.

- YouTube: Of course, the focus is on community, and it's not really short.

- Instagram: Reel with better mood & tone than Tikka. If down Tikka and not top, come into this look, maybe work.

- X: It's up to Elon because he's changed.

# Includes IT matters # Share IT Trick # icreatorcamp # icreatorcamp 2026 # Lemon 8 Howtoo

/คณะ นิเทศศาสตร์ จุฬาลงกรณ์ มหาวิทยาลัย