THIS IS NOT A DRILL
Target is officially teaming up with Pokémon to celebrate the 30th anniversary with a massive 100+ item exclusive collection!
The absolute star of the show? Pokémon Pop-Tarts are making a legendary return for the first time in 25 years!
Starting May 2, you can snag these Frosted Vanilla Cupcake treats featuring Pikachu, Charmander, and Bulbasaur for just $4.
This massive collaboration includes everything from exclusive apparel and fragrances to kickballs and water bottles. The first wave hits stores on May 2 (and online May 3), with even more gear dropping on June 6. These are going to fly off the shelves faster than a Quick Attack, so mark your calendars and head to Target’s website to scout your favorites!
Are you grabbing the Pop-Tarts for the snack or the nostalgia? Let’s talk favorites in the comments! 👇
— Follow No Context Nostalgia for more throwback content!

















































































