Production Consideration for Vertical and Horizontal Composition Videos

Vertical Composition (Portrait)

Benefits:

Mobile viewing experience: Because the smartphone is vertically long, it fills the screen and provides an immersive viewing experience.

Compatibility with portrait shooting: It is easy to fit the whole body of a person and can emphasize emotions and expressions more.

Focus on the subject: Because the left and right sides of the screen are narrow, you can scrape away background information and focus the viewer's attention on the subject.

Disadvantages

Low amount of information: Because the left and right field of view is narrow, it is difficult to project a landscape that spreads sideways or multiple people at the same time.

Difficulty of editing: When editing materials that match traditional landscape screens such as movies and television to vertical composition, the top and bottom may be cut off.

Screen instability: Vertical compositions tend to look unstable and can be difficult to balance the screen.

Horizontal Composition (Landscape)

Benefits:

Wide field of view and amount of information: The composition that spreads to the left and right is suitable for abundantly conveying landscape and background information and expressing the depth of the story.

Stable screen: The center of gravity of the screen feels low, making it easy to create a stable composition.

Placement of multiple subjects: Multiple people and objects are arranged in a well-balanced manner, making it easy to express relationships and contrasts.

Compatibility with traditional media: Most media, such as TV, movies, and PC monitors, are highly compatible due to their landscape screen.

Disadvantages

Watching on a mobile device: When viewing on a smartphone, a black band (letterbox) appears at the top and bottom of the screen, making the screen feel small.

Focus on the subject: A large screen can distract your attention from the background and prevent you from focusing on a specific subject.

Consideration from arrangement balance of screen composition

Considering the layout balance of screen composition, vertical composition can enhance the message by placing the subject in the center of the screen, while horizontal composition utilizes composition methods such as the three-division method and the golden ratio, and it is easy to express depth and narrative by arranging multiple elements in a well-balanced manner.

For example, in the case of videos sent by individuals on social media, vertical composition that encourages concentration on the subject is effective because it is mainly viewed on smartphones. On the other hand, if you want to convey a vast scenery and the relationships between characters such as movies and documentaries, horizontal composition that can incorporate a lot of information is suitable.

Screen synthesis considering flip, insert video, etc.

When composing product flips and insert videos as components of a video, it is necessary to devise different arrangements for vertical and horizontal compositions.

Vertical case: When introducing a product, the subject holds the product in his hand and flips it sideways to display the characteristics of the product in bulletes.Horizontal case: While projecting a large room, an insert video of the architectural style or interior of the room is played in the corner of the screen.

In this way, taking into account the content and amount of information you want to convey, and the viewing environment of the target audience (smartphone center or PC or TV center), it is more effective to use vertical and horizontal composition It leads to video production.

Points to note when taking into account SNS UI (icons, etc.)

TikTok, Instagram, and other social networks have icons such as likes, comments, and share buttons overlaid on top of the video, as well as the contributor's profile icon and caption. These UIs may hide the content of the video, so consideration should be taken from the shooting stage.

Notes on Vertical Composition

Bottom and Right Spaces: Many social networks display captions and comments at the bottom of the screen, and icons such as like and share buttons on the right. Therefore, you should deliberately place margins at the bottom and right of the screen to avoid placing important information (such as telops, flips, product logos, etc.) in these areas.

Subject Placement: If you place the subject too far in the center, it may overlap with the icons and captions. In particular, it is necessary to arrange the subject slightly above the center so that important parts such as the face and eyes are not hidden.

Points to note in horizontal composition

Placement in the letterbox: When watching a video with a horizontal composition on a smartphone, a black band (letterbox) is displayed on the top and bottom. This letterbox does not interfere with the SNS UI, so placing important telops and flips in the letterbox reduces the risk of being hidden in the UI.

Screen edge margin: In the case of horizontal composition, SNS icons and profile displays are often placed on the edge of the screen. Therefore, it is necessary to consider such as moving the subject or element to the center so that important information does not come to the edge of the screen.

In this way, when publishing videos on SNS, it is essential to be conscious of composition and arrangement considering UI from the shooting stage in order to deliver information more comfortably to viewers.