If you want to make your content accessible to the visually impaired community, writing alternative text (alt text) is a must. Here is the ultimate formula to get it right:
👁️ 1. Be Descriptive but Concise
Paint a clear picture in 1–2 sentences. Focus on the core elements: who or what is in the photo, what are they doing, and where are they?
✂️ 2. Skip Redundant Phrases
Don’t waste space writing "Photo of..." or "Image of...". Screen readers already announce the file type, so jump straight into the description!
📖 3. A Real-World Example:
❌ Bad: "Woman writing." (Too vague!)
❌ Bad: "Image of a woman with brown hair sitting in a black chair at a brown desk with a white lamp holding a pen on a Monday." (Way too much unnecessary data!)
✅ Perfect: "A woman is sitting at a writing desk composing notes."
Save this post for the next time you're uploading an image to your website or feed! ➡️
... Read moreWriting effective alt text is more important than ever to ensure your content is accessible to everyone, especially the visually impaired community. Based on my experience, the key is striking a balance between being descriptive and concise. When I first started adding alt text to my blog images, I often struggled with either being too vague or overly detailed. I found that focusing on the main subject, their action, and the setting helps craft meaningful descriptions without overwhelming readers or screen readers.
Another useful tip is to avoid redundant phrases like "photo of" or "image of," since screen readers already communicate this information. This practice not only follows accessibility guidelines but also keeps the alt text streamlined. For example, instead of writing "Photo of a woman sitting at a desk with a white lamp," simply describing "A woman sitting at a writing desk composing notes" provides clearer context.
In addition, consider the purpose of the image when writing alt text—what information does the image add that isn’t conveyed elsewhere? Tailoring your alt text to include relevant details ensures that users relying on screen readers get a complete and helpful understanding of the content.
Alt text should also be action-oriented and focus on context. If an image shows someone performing a task, describe the activity briefly to enrich the user’s experience. Over time, I realized that sharing these best practices not only helps with compliance but significantly improves user engagement across diverse audiences.
Remember, good alt text fosters inclusion, making digital spaces more welcoming. Whether you’re a blogger, marketer, or content creator, investing time in writing effective alt text can elevate your website’s accessibility and SEO performance simultaneously.