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Many questioned why SIBLING chose to do it with Sanrio.

Our answer is "long-term branding vision."

That starts from the perspective of real users, real skin, real experience.

Today, the beauty market is full of sciences,

Active ingredients and clinical 🔬

All of which should last go back to the good of consumers.

And this is the foundation that made SIBLING grow today.

With a very strong PD / R & D team on the fabrication.

And ingredient knowledge, quality, safety.

And efficiency is something we never compromise.

But SIBLING's next step doesn't stop just "good recipes."

We want to stand next to our customers.

Based on the experience of real skin, actual use and real life of the team that uses these products every day.

We believe a beauty brand that goes a long way.

There must be science-driven credibility.

And the emotional connection that users feel.

"And this is why Sanrio came to be a part of this journey."

Sanrio isn't just a cute 🎀

But it's a global icon.

Who have been with people for generations.

Is a childhood memory of many people

From files, bags, to small items.

That requires going to school like friends.

For SIBLING, this collaboration

Is to take T-Beauty one step further.

From a brand growing in Thailand.

Towards a brand that can confidently communicate with consumers at the international market level.

We want to create a new standard of

Trust, safety and precision excellence.

Let both domestic and international consumers see that.

Thai brands can actually make beauty on a global scale.

And Thai beauty is not inferior to any global brand.

This is not growing up with a package alone.

But to weave one's childhood dream.

That grew up with Sanrio.

On a day when we are ready for knowledge, experience and will.

To produce the best in every dimension.

SIBLING x Sanrio

Not just collaboration.

But it is the milestone of taking T-Beauty to the global stage.

And confirming that we believe in the power of Thai brands.

"Today and beyond." 🌏

# Paeng Sibing # Sanrio # cinnamonroll # Online business # Sibbling face gel

1/23 Edited to

... Read moreในการร่วมมือของ SIBLING กับ Sanrio นั้น สิ่งที่ทำให้ฉันรู้สึกประทับใจลึกซึ้งคือการที่แบรนด์ไทยไม่หยุดยั้งพัฒนาตนเองและตั้งเป้าหมายชัดเจนในการก้าวสู่เวทีโลก แบรนด์นี้มีก้าวสำคัญที่เน้นถึงการผสมผสานระหว่างความรู้ทางวิทยาศาสตร์ที่เข้มแข็งและความผูกพันทางอารมณ์กับผู้บริโภคจริงๆ อย่างที่ SIBLING บอกว่า พวกเขา ‘ยืนอยู่ข้างลูกค้า’ ผ่านประสบการณ์การใช้จริงและความเข้าใจผิวจริง ซึ่งแสดงให้เห็นถึงความตั้งใจที่จะไม่เพียงแค่สร้างผลิตภัณฑ์ที่มีสูตรดี แต่ต้องใส่ใจในความปลอดภัยและความไว้วางใจ ส่วนการนำ Sanrio มาเป็นส่วนหนึ่งในความร่วมมือครั้งนี้ไม่ได้หมายถึงแค่การใช้คาแรกเตอร์น่ารักเพื่อดึงดูดใจเท่านั้น แต่คือการเชื่อมโยงประสบการณ์ประทับใจในวัยเด็กที่เป็นที่รักในระดับ global icon เข้ามาเติมเต็มอารมณ์และสร้างคุณค่าเพิ่มให้กับแบรนด์ สร้าง emotional connection ที่ช่วยให้ผู้บริโภครู้สึกผูกพันและมั่นใจในแบรนด์ได้อย่างแท้จริง จากประสบการณ์ของฉันเองในฐานะผู้ใช้ที่ชื่นชอบแบรนด์บิวตี้ไทย ฉันเห็นว่า SIBLING ไม่ได้มองแค่การเป็นแบรนด์ที่มีไอเท็มผิวดี แต่พวกเขากำลังพา T-Beauty ไปสู่ระดับ international market อย่างมั่นใจ ด้วยการผสานคุณภาพสูตรที่ผ่านการศึกษา ingredient knowledge อย่างละเอียดและการทำ R&D อย่างมีประสิทธิภาพ ทำให้ผู้บริโภคทั้งในและต่างประเทศได้เห็นว่าแบรนด์ไทยก็สามารถสร้างมาตรฐานความน่าเชื่อถือ ความปลอดภัย และผลลัพธ์ได้ดีไม่แพ้แบรนด์ระดับโลก นอกจากนี้ การร่วมมือกับ Sanrio ยังแสดงให้เห็นถึงความเชื่อมั่นในพลังของแบรนด์ไทยและเป็นการสานฝันวัยเด็กของทีมงานและผู้บริโภคที่เติบโตมากับสัญลักษณ์ของความน่ารักและความทรงจำ สอดคล้องกับวิสัยทัศน์ที่ต้องการสร้างบิวตี้ที่ตอบโจทย์ชีวิตจริงของผู้คนทุกวัน นับว่าเป็นการรวมจุดแข็งทั้งวิทยาศาสตร์และอารมณ์อย่างลงตัว ช่วยให้ SIBLING กลายเป็นหนึ่งในตัวแทน T-Beauty ที่พร้อมจะสร้างความเปลี่ยนแปลงและแข่งขันในตลาดโลกได้อย่างแท้จริง

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