Compare the age range of each generation with the famous brand.

Compare the age range of each generation with the world-famous brands founded in the same time.

The main content is to visualize how old the brands we use today are and what generation they were born with, divided into seven generations:

1.Greatest Generation (aged 96 and over)

This group of people was born during World War I and the Great Depression era. The brand born in this era is therefore the old brand that laid the foundation of the world's main industry.

• Sample brands: Kodak (132 years), Coca-Cola (128 years), Ford (116 years), IBM (108 years), and luxury brands like Gucci (99 years) with Chanel (110 years).

• Portrait: John F.Kennedy (former U.S. President)

2.Builder (75 - 96 years old)

The era of post-war formation, emerging brands emphasized innovation for everyday life and mass production.

• Sample Brands: Disney (96 years), Toyota (82 years), Samsung (82 years), IKEA (76 years) and Nescafé (82 years)

• Pictured figures: Donald Trump and Warren Buffett

3.Baby Boomer (56 - 74 years old)

An era of rapid population growth, brands began to emphasize a more universal lifestyle, consumption and fashion.

• Sample brands: Dior (73 years), McDonald's (64 years), Visa (62 years), Nike (56 years) and Asian-based brands that have begun to grow like UNIQLO (71 years) and Honda (71 years).

• Pictured Person: Bill Gates and Xi Jinping

4.Gen X (41 - 55 years old)

It is the early era of personal computers and information technology.

• Sample brands: Intel (51 years), Microsoft (45 years), Apple (44 years), as well as coffee and fashion brands like Starbucks (49 years) and Zara (45 years).

• Pictured Person: Elon Musk and Jack Ma

5.Gen Y / Millennials (26 - 40 years old)

The age when the Internet began to play a role and specialized software began to grow.

• Sample brands: Adobe (37 years), Dell (36 years), NVIDIA (27 years), Huawei (32 years) and street brands like Supreme (26 years).

• Pictured Person: Rihanna and Mark Zuckerberg

6.Gen Z (11 - 25 years old)

The "Digital Native" era that grew up with high-speed Internet, social media and E-commerce.

• Sample brands: Amazon (25 years), Netflix (22 years), Google (21 years), Facebook (16 years), YouTube (15 years) and Tesla (16 years).

• Portraits: Kylie Jenner and Greta Thunberg

7.Alpha (less than 11 years old)

The Age of Mobile Applications, Short Video Platforms and On-Demand Economies

• Sample Brands: Line (9 years), Lazada (8 years), Tinder (8 years), Grab (7 years), Shopee (5 years) and Tikka (3 years)

Interesting remarks:

• Speed of growth: Greatest Gen often takes a long time to build an empire, while Alpha can reach the world in just a few years.

• Business type: From heavy industry and consumer products in the past, to software, and to today's "platform."