How "different" does Etsy make to not fall out of the market?

After watching the competitors,

The question I like to ask myself is

How different must we be from him?

Because if doing like every market

Customers may have no reason to choose us.

But if too different

Maybe customers just don't understand that.

What are we selling? 555

So I'm not trying to make everything different.

I will choose first

What is this market "familiar"?

So what are we able to change?

Suppose the word

Book Lover Sticker

And the front page is mostly cute work.

Warm tone

There are books, coffee, cats.

Or reading corner

I may not have run away.

Cyberpunk Book Lover

Neon light full screen

Just because I want to be unique, haha.

Because finally,

People who search this word may be wanting the same atmosphere.

What I'm going to try to change might be

Theme

From Cozy Reading.

Go be Rainy Reading Day.

Autumn Library

Midnight Reading

Or Bookstore Adventure.

Or change that.

Style

The market may be full of Watercolor.

We tried Pixel Art.

Paper Cut

Soft Clay

Or Vintage Illustration.

All right.

Another different point is

Customer Group

Book Lover is the same.

But made for

Teacher

Student

Book Club

Writer

Or Fantasy Reader.

The product is starting to take a different direction.

Sometimes I don't change Theme or Style.

But change that.

Usage

From a common decorative sticker.

It is a sticker for Reading Journal.

Book Tracker

Planner

Or Digital Scrabbook.

So I think

Making different products

No need to think of things that the world has never seen before.

Maybe we just took what the market wanted anyway.

Come to arrange again

To match one group of customers more.

Or do in a way that has not been done yet

For me, the interesting point is

Still look and know what market this product is in.

But when I saw it, I realized

There are some reasons different from the original.

This is where I'm trying to figure out

Before you start making a new collection.

# Etsy # Selling on Etsy # Etsy new # EtsySeller # DigitalProducts