Do the brand, don't forget about the size 🫣

[Sequel to When I Made the Brand]

Hello friends, the main topic today that we will share from our real experience is the "size story" we missed!! 🤣

Impact on the growing capital. All right, start!! 😅

The first thought was that two sizes would be enough...

It turned out to be a problem that later grew...

When we make a sample

The next thing to think about is what size to do??

Size XS S M L XL XXL 😵‍💫, which is a lot.

At first we only made two sizes: S, M

Because I think it's the size most people wear. 🤔

(Which we missed a lot? We took what we saw from the Japanese market, many of the stores in Tokyo that we saw, for example,

Building 109 Shibuya will only have two sizes, plus consulting the person who made the teenage clothes, S M, this is the most!!!So we decided to do only 2 sizes. Really, Tongting fans, but we are stubborn)

And when it was sold, it really happened!!!🤣🤣🤣

Break the issue according to the pattern as follows

[Dress]

- L XL XXL customer group is much more than I thought. 😱😱😱

There is as much as M

- The S customer population is minimal. 🥲

Unfortunately, at first, with questions from you, customers who ask

"Is it big?" 🥹 saddened himself.

[Shirt]

- S customer group is much less.

- A lot of L customers (but we only have S, M) 🥹

[Pants]

- A lot of L customers, too.

From this point on we lost the opportunity, but it also made us realize and understand that size S should not be much, but more M and L.

Maybe because of Thai physiology

After this problem,

So we opened up the size and sewed more according to your customer's size, and it started to grow size problems. 🥴🥴

Our costs grow accordingly...

Because...We made the price out by covering just the capital used to use S, M size sewing fabric.

(For example, a dress only uses two yards of fabric to sew, but when we cut XXXL more, it takes more fabric.)

Only draining a skirt with three to four layers is a lot of fabric.

Now, who dares to increase the price of the dress? 🤣🤣🤣

So this becomes

[Cost increase 🫠 same sale price 🫠 profit decrease]

So this is an important lesson: we shouldn't just look at making two sizes at this price, because when we decide to expand the size, we can't increase the price. 🥲

This is another important lesson of the so-called branding people. Making a brand, don't forget about size is important. 🫣🫣🫣

And now we open the size of our tweed pink dress.

They range from size S - XL to answer your client.

And in the future will continue to apply this lesson to our brand. 🫡🫡🫡

Thank you to your friends who came by to read and hope that this article will be useful to friends who are going to make their own brand. 🩷🩷🩷

💌 Brand: Polly Molly Brand

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# Dress # Make a clothing brand # Make a shirt brand # Clothing business # Create your own clothing brand