If you're reading this because you're thinking about entering the chauffeur or limousine business, understand something. This industry can be rewarding. But don't enter it because you see luxury vehicles on social media and assume the business is glamorous. There will be long d

QASR LUXE is not the final chapter of my story. It is the beginning of another chapter. I want to continue developing the company beyond individual bookings. Corporate transportation. VIP movements. Airport transfers. Events. International partnerships. Cross-border transpor

Transportation is unpredictable by nature. Flights get delayed. Traffic builds suddenly. Passengers change plans. Vehicles develop problems. Bookings appear at the last minute. Weather changes. Events create road closures. Plans that looked perfect in the morning can become

This has probably been one of my biggest transitions. A driver's question is: "How much will I make from this job?" A business owner's question is: "What could this relationship become?" A driver thinks about today's bookings. A business owner has to th

I've made mistakes. Every business owner does. There were decisions I would handle differently today. Jobs I probably shouldn't have accepted. Prices I should have calculated better. Situations where communication could have been clearer. Times when emotion could have been

Running a transportation business also teaches you when to be careful. Not every opportunity is a good opportunity. Not every partnership is a good partnership. And not every booking is worth accepting. I've learned to pay attention when someone constantly changes agreed terms. W

One mistake businesses make is treating every customer as a transaction. Pickup. Drive. Drop off. Collect payment. Finished. I started seeing things differently. One airport transfer could become a corporate account. One corporate passenger could recommend you to another com

Pricing is one of the hardest parts of transportation. Charge too high and some customers walk away. Charge too low and you may stay busy while making almost nothing. Fuel costs money. Vehicle maintenance costs money. Insurance costs money. Parking costs money. ERP and tolls co

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I wanted QASR LUXE to look premium before a customer ever stepped into one of our vehicles. The logo. The colours. The website. The quotations. The advertisements. The way we communicate. Everything needed to tell the same story. Professional. Premium. Reliable. But brand

Eventually, I began thinking beyond individual chauffeur jobs. I wanted to create something of my own. Not simply another transportation company. I wanted a brand. Something that represented the type of service I believed premium transportation should provide. That became QASR LUXE.

There was a point when my mindset started changing. Instead of asking: "How many jobs can I complete today?" I started asking: "How do I make this passenger remember my service?" That question changed everything. I started paying more attention to presentation.

From the outside, the limousine business can look glamorous. Luxury vehicles. Five-star hotels. Airport terminals. Corporate events. VIP guests. But anyone who has actually worked in this industry knows another side. Sometimes you wake up before sunrise. Sometimes you finish

Before QASR LUXE became a brand, there was simply the road. Driving professionally taught me something very quickly: There is a huge difference between being a driver and being a chauffeur. A driver moves someone from Point A to Point B. A chauffeur manages an experience. The passeng

My Journey from Chauffeur to Building QASR LUXE By Harry Jan Houten Founder & CEO, QASR LUXE --- INTRODUCTION — EVERY JOURNEY HAS A BEGINNING People see the vehicle. They see the polished Toyota Alphard waiting outside a hotel. They see the chauffeur dressed professionally, op

MORE THAN A RIDE. A JOURNEY IN LUXURY. ✨ You could simply get from A to B… or you could arrive the QASR LUXE way. 🖤✨ From the moment your chauffeur arrives to the moment you reach your destination, every detail matters — punctuality, comfort, privacy and professional service. ✈️ Airport T