🐰💬 Disruptive thinking techniques from pain point customers

🐰💬 Ideas change the world... hidden in "customer pain."

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Why can so many small businesses outgrow the giants?

The answer is that they don't start with "what they want to sell," but start with "what customers hurt."

👉 Pain Point is the beginning of Disruptive Idea.

Not because it looks cool, but because it answers the real problem.

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Let's take an example:

- Uber stems from the pain point of people who "call hard taxis + are not confident about prices."

- Netflix is caused by the pain point of people who are "tired of DVD rebates + want to watch on-demand."

- Grab / LINE MAN is caused by the pain point of "traveling and ordering inconvenient food."

Every case starts with the simple question:

👉 "Why do customers have to put up with this?"

👉 "What if the customer doesn't have to suffer like this?"

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Disruptive thinking techniques from pain points

1. Listening to customers' voices is actually not just a survey, but a daily observation.

2. Convert pain points into Insight - such as "Not customers hate travel, but customers hate wasting time."

3. Ask, "If we remove this pain," can a new business model be created?

4.Tested with a small MVP → If the pain is solved, the customer will change it.

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Source: Harvard Business Review - Disruptive Innovation Explained, McKinsey - Finding the Next S-Curve, Case Studies from Uber, Netflix

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