feeling slide 6 a lot? I’ve had a ton of 1:1 conversations with fellow senior photograph
feeling slide 6 a lot? I’ve had a ton of 1:1 conversations with fellow senior photographers over the last 10 years as their coach and the NUMBER ONE complaint is always: “I don’t know what to SAYYYYY” followed immediately by: “I’m just bad at marketing” And that’s not the truth - it’s just they don’t have a clear thread of messaging running under their content AND … they’re only using social media to attract clients - which is not a marketing strategy you don’t own this platform … don’t put all your eggs in this basket 😬 inside the SENIOR SPRINT - I teach senior photographers the step by step marketing process that built my own business to consistent 6 figures - and has also helped hundreds of other photographers you have to start with a solid foundation - THEN we create a plan with the right tools so you aren’t living on social media AI search has changed the game … and will continue to; that’s why I have a whole section on it inside the Sprint so if you’re ready to stop blaming the “economy” and those “cheap photographers” for YOUR lack of clients - and you’re ready to take intentional ACTION to build a sustainable business - comment SPRINT - $500 off ENDS TONIGHT 7/31 #seniorphotographer #photographers slide 7:
As a photographer myself, I completely understand the frustration of feeling stuck on "slide 6"—that moment when you're unsure what to say or how to market your services effectively. Over the years, I have found that many photographers fall into the trap of relying solely on social media platforms to attract clients. This approach is risky because these platforms are not owned by you, and algorithm changes can drastically affect your reach overnight. One of the biggest lessons I’ve learned is that having a clear, consistent thread of messaging is crucial. Instead of chasing every new trend or trying to be everything to everyone, focus on defining your unique voice and the story you want to tell through your photos and content. This helps build authentic connections with your ideal clients who resonate with your style and values. Additionally, embracing new tools like AI-driven search can give you a competitive edge. Integrating AI insights into your marketing strategy allows you to better understand client behavior and tailor your messaging accordingly. But more importantly, diversify your marketing channels—think beyond Instagram and TikTok. Consider email marketing, collaborations, local networks, and your own website SEO to create a sustainable funnel for consistent inquiries. I also recommend creating a structured marketing plan—starting with a strong foundation, then plotting out clear steps using the right tools (including automation and scheduling). This way, you avoid burnout and don't feel like you are glued to social media 24/7. Finally, if you’re dealing with the common mindset barriers like blaming the economy or cheap competitors, it’s time to shift your focus towards taking intentional action on your own business growth. Real change comes from consistency, clarity, and a well-executed plan. From my own experience and seeing hundreds of photographers grow through programs like the Senior Sprint, building a sustainable, thriving photography business definitely comes from mastering the art of messaging and marketing combined—not just fancy gear or viral posts.
