This is who I am - this is my core sense of purpose - no matter what I happen to be “doing” And this is what I mean when I ask coaching students “ how connected are you to your purpose?” Can you talk easily about it? Because until you build a strong foundation of your core messaging based on your

comment GRAD for info and grab a grad mini session in April or May 😍 there is still time to get great photos and great memories before graduation 🙌🏼 whether you are a high school senior or a college senior, these mini grad sessions are perfect if you’re short on time or investment Los Angeles gr

want the template? today’s podcast is about how I’M using claudeai in my business no - I’m not an AI expert (nor do I want to be) but I’ve realized that so many photographers and creatives are just not using AI to its fullest potential There are some easy fixes that I go over in today’s show - t

Some things in life are worth preserving ✨ When I decided to become a photographer 20 years ago, I did it with the knowing that I would be entrusted with people’s most precious moments and memories - so I knew from the beginning that a flash drive (or a CD because this was 2006) would never be enou

so many new friends here - nice to meet ya! I’m multi-passionate & refuse to fit into a box … don’t be surprised if I some day completely pivot out of the two businesses I currently run and decide to breed cats someday 😅 I know a lot of you guys can relate ☺️ And that’s the beauty of being a creati

🤭did ya wait too long? I know life gets crazy, especially during senior year - I had three kids in high school school at the same time and two of them graduated in the same year 😫 So I definitely understand, letting senior pictures get away from you, but trust me when I say you’ll never reg

for you if: - you’ve been feeling stuck or stagnant or scared to move forward 👇🏼 WHAT IF you’re just about to make a huge leap? What if this moment is where you create massive change? Most of us think the same thoughts day after day - which create the same FEELINGS and chemicals in our bodies I

Coming Soon - DM us to get info on our cap and gown sessions first! I don’t do a ton of these - but I have spots open for late April - May for high school and college grads I’ll help you with all the details - and if you want to shoot on campus, I can make that work ☺️ DM me to make sure you get

Trauma doesn’t always look the way you think it’s “supposed” to look Many women are actually operating - and building their businesses - with a nervous system created from trauma but dressed up as “high performance” So how do you know - and how do you step out of that? Tomorrow on the podcast I’

5 ideas 👇🏼 (save this) 1. We have a ton of green right now in Los Angeles but it’s a small window! The heat has already arrived - if you haven’t booked a session yet, try and do that asap 2. Make sure you wear boots if you are taking senior pictures in tall grass (your photographer also should ha

LOL a lot of people think this when I tell them I photograph "seniors" :) but I love that a branding & messaging expert thinks my site is "perfection"! Today on the podcast I'm talking with and we talk ALL about marketing, messaging and branding - and we have a LOT in common, y'all - you're gonna

this is THE class I don’t know about you, but I am so sick of buying cheap courses that don’t give me any actual results Nobody has time for that in 2026 💁🏻‍♀️ So I created a super in-depth deep dive, intensive marketing class that honestly, could’ve been six weeks longer … but I know you need r

AI has changed pretty much everything about SEO & it’s also constantly shifting And it’s changed how we organically show up in social algorithms too There are some pretty simple things you can do to make sure you’re ranking - and you don’t need to be an SEO specialist and you don’t need to hire o

1. clear AF 2. based on your values & purpose 3. targeted 4. positioning you as THE go to photographer in your area 5. not about playing small 6. designed to guide the right clients TO you and through an experience 7. authentically & unapologetically YOU none of this means you have to be stu

how many freebies have you downloaded in the hopes that they are going to fix every single marketing problem you have and magically bring all the clients to you? I’m not trying to be a jerk here; pretty much every senior photographer I know is guilty of this But I know that you need more he

ALSO: you DO NOT have to post on social media constantly to attract the right clients ❌ The truth is that most senior photographers are still marketing like it’s 2016 or 2017 … or they are just so confused by all the noise that they’re just throwing spaghetti up against the wall, hoping somethin

The SPRINT starts in March - 6 weeks of marketing from the ground up. This is foundational business building - nothing surface level. The deadline to sign up is 2/26 but I may extend it - dm me for all the details. #seniorphotographer #photographycoach

1. you have to speak to both the senior and their parent (in slightly different ways) 2. you can’t just rely on social but it’s a part of it for sure 3. getting in front of them physically is just as important 4. using AI to write all your captions is not helping you stand out - which is THE mos

so you wanna be a photographer 🤭 honestly it’s the content and marketing that seems to be the biggest issue for most photographers and as a senior photographer, it’s even harder because WE aren’t teenagers (even though we feel like we are lol) - and we have to market TO teenagers they’re hard to

booking season doesn’t pause while you ponder “why aren’t seniors booking me?” and it doesn’t wait until you feel more confident posting on Instagram high school seniors are already deciding who they like and parents are already googling and if your senior photography marketing still feels scatt