Some things make me angry and this is one of them.  Straight up lies and overpromises about AI. Gurus selling a system where their revenue comes from you, and not actual clients.  I've seen variations of these through the years, and sometimes from the experiences of my learners.  They

I met a prospect recently who was running everything herself. But she was on the verge of a burnout.  She wasn't failing. In fact, her business was doing very well!  And that was the problem. Busy isn't the same as healthy. And a business that needs you for everything isn't

I built a business for freedom. Then worked harder than any boss ever made me 😂 For years, I ran Envis8ge doing everything myself... sales, design, admin, client calls, proposals. All of it! I thought that by handling everything, I could earn more and grow faster. BUT...  It just meant

Came across a claim that said more than 50% of content we see online is AI generated.  I was slightly surprised, because I didn't realise that the figure was that high. So it brought me down a rabbit hole, researching on some AI content stats.  Some interesting ones I found:  94% of mark

Almost every other video I come across on Social Media is selling full automated marketing workflows and tool stacks.   It's the dream right? Set and forget, while building your brand with content.  And so I dabbled a little into it. And I can firmly tell you that full-on Marketing Automa

I met a guy last year who only believed in one thing - organic content was useless, and that running ads was the only way to make money effectively.  "Creating content just to post is a waste of time" he told me. "If I spend $1 on ads, I want to get $2 back." And for a while,

Here's why just running organic or paid content is costing you money.

One of my learners dropped 5 digits on dropshipping courses so she could 'fire her boss'. When I met her, it had already been 12 months in and yet had barely started!  Another learner bought a 'business system' designed to sell more courses. The course she attended helped her set

A client of mine once asked me "Why bother doing posts on Social Media? Just running ads seems to get better ROI!" He seemed surprised when I agreed with him. "Yes! You can definitely just do that."  But here's the thing he didn't realised at that time...  Every lea

Ever wondered how top brands create those high-fashion, slightly "weird" images?

Many people use AI to create "masterpieces," but that’s actually a mistake.  I’ve spent years working with million-dollar brands and playtesting hundreds of creatives. The best-performing images aren't the ones that look like a simulation ... They're the ones that look real (or s

Nowadays, you don't even need to learn how to create a prompt.  All you need is a reference image.  Having taught thousands of learners on Generative AI and Social Media Marketing, I realised that creating a prompt can be challenging for some.  Especially so if English isn't your f

I've helped million-dollar brands build their online presence and get more sales.  In that time, I’ve identified 3 main types of hooks you can use to capture attention.  Text hooks - These appear in your text format.  Verbal hooks - These are the words you say out loud.  Visual hooks -

AI doesn't replace the marketer; it scales the person who understands the process. I’ve playtested hundreds of workflows for myself and my clients to find what actually works. Here is why the NotebookLM workflow is a game-changer for your productivity: Feature: Multi-source integration (Y

It’s exhausting to double-check "facts" when you’re already short on time. Having worked with AI for both myself and Envis8ge, I've developed a workflow that helps keep facts as real as possible.  Feed your messy research to NotebookLM to sieve through content, then move those fac