Discover Nutella’s New Peanut Flavor at the Free NYC Arcade Pop-Up This Weekend

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#ad @nutellausa just launched its first new flavor innovation in 60 years and they’re hosting a giant arcade-style pop up in NYC to celebrate! The Nutella Peanut Pop-Up is open THIS SATURDAY + SUNDAY in NoHo and it’s completely free to visit. They’re doing arcade games, free samples of Nutella Peanut, a photo booth, prizes and more.📍372 Lafayette St, Saturday 5/16 + Sunday 5/17, 12-6pm

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If you’re a Nutella fan or just love unique food events, the Nutella Peanut Pop-Up in NYC is not to be missed! This exciting pop-up offers a nostalgic arcade-style experience paired with the debut of Nutella’s new peanut flavor. From my experience attending similar pop-ups, the combination of free samples and fun activities really brings the community together and creates a great atmosphere. The event is located at 372 Lafayette Street in NoHo, running from 12pm to 6pm on both Saturday and Sunday (May 16-17). What I find really appealing is that it’s completely free to visit, making it accessible for everyone. Guests can enjoy engaging arcade games, chance to win prizes like keychains, sunglasses, notebooks, stress cubes, lunch boxes, and even 2D backpacks. Plus, the photo booth is a perfect way to capture memories with friends or family. The Nutella Peanut Pop-Up also gives visitors the opportunity to taste Nutella’s innovative peanut spread firsthand – a flavor combo that promises a tasty twist on the classic hazelnut spread. It’s exciting to see Nutella’s first new flavor innovation in 60 years, clearly making this event a big deal for foodies and brand enthusiasts alike. I highly recommend planning your visit early in the day to fully enjoy the activities and grab plenty of samples. Whether you’re a local or visiting NYC, this pop-up is an excellent way to experience a joyful mix of nostalgia, new flavors, and community fun.

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