I had a chance to hear Mr. Siegwe Brakke Update Tru Q3.

Today I have the opportunity to hear Mr. Zix Breke, president of the True Corporation Executive Group, tell me about the massive reorganization that True is underway to cope with the rapid technological changes in the digital age, and True is ready to lead the technology revolution with AI and 5G...

True's restructuring is geared towards becoming an AI-First Company, applying artificial intelligence (AI) in all aspects of work, decision-making and customer service to enable rapid adaptation and create the best experience for all customers...

True organized a new army of leaders with five key principles in organizational design...

1.Customer Experience Leader (Customer Champion): Create the best experience for customers through all channels...

2. Home Happiness Digital Service (Win the Home): Offers a comprehensive solution that addresses the digital lifestyle problems of 23 million households...

3. Accelerating the Corporate Customer Business Transition to Digital (Accelerating B2B Digital Transformation): Helping Enterprises and SMEs transition to Digital Effectively...

4. Empowering the Future with AI: Use AI in all processes and services...

5. Focus on the digital transition (Sharpened Focus on Digitalization): Adapt the original system to allow rapid adaptation...

This restructuring will allow True to deliver a seamless customer experience, bridging data from all channels so customers can make transactions or inquiries convenient through an app, call center, or storefront...

The development of the 5G network and the One Network project, to be completed this September, will give customers a more stable and comprehensive signal, ready to use 2300 MHz and 2600 MHz waves to speed up 5G usage...

True also aims for all customers to complete one-stop transactions through the application, with 19% more customers using digital channels to communicate. True also aims to use Cloud-First to optimize systems and operations...

True's restructuring will not only meet the needs of customers today, but will also make True ready for a future filled with changes from new technologies and higher customer expectations, which, as a customer like me, will have to wait and see...

# TrueInnovation # TechRevolution # TrueExperience # True 5G # squidmanexe