Who says AI will compete for marketers? Or just having Data and AI is enough?

Who says AI will compete for marketers? Or just having Data and AI is enough?

As far as I've been listening to True's Human Insights in the AI Era today, I can only say, "No, AI is not taking our job, but the generation that uses AI with human understanding is really going to overtake others."

The big problem of business right now is not who has the highest technology or who can store more data, because in my view, the flooded data is useless if we don't interpret it, and this job is very much done by True, inviting six top gurus to hack the site to a fleshy focus, decoding the AI-First and Marketing 7.0 marketing worlds that are actually happening today.

What I heard today is that I can really use it to build it.

1. Data does not mean Insight (undo guessing customers)

Oliver Kittipong from True said a very touching sentence that data is just the beginning of understanding that today's behavior is too complex to judge the traditional age, gender, or demographic criteria. The younger generation is very sensitive, and adults have a higher lifestyle.

So this era of brands have to be Living Brand, which is to be flexible, contextual, and deeply listened to customers. The information is just for us to see hidden motives, not just to shoot ads in front of customers.

2. The smarter the AI, the more expensive the trust.

NIQ reveals that AI is now indistinguishable from our daily lives, but what's interesting is that developing countries in Asia are more open to positive AI than developing countries that are suspicious of job loss and AI falsehood.

And the key lesson of the brand is that the faster and accurate we use technology, what we can't ignore is how cool it is to trust, Privacy and Security. But if the customer feels unsafe or transparent, they are ready to pour the brand out immediately.

3. Customers need not only products, but Support System.

Home Run Consulting has crushed the hearts of modern consumers in five dimensions, which briefly concludes that customers today yearn for authenticity, hate personality, and want to live immediately, do not like to wait.

So the job of this generation of businesses is not just to sell, but to offer themselves as advocates who make their lives easier, more sincere, using AI and Data as tools to listen and analyze their emotions.

4.Step to Marketing 7.0 and the Age of GEO (Generative Engine Optimization)

As for Dr. Egg, the president of the Marketing Association (MAT), it's very open up! The teacher said to stop looking at AI as a tool, but to look at it as one of the marketing team members.

The peak is that the Touchpoint structure will change. The traditional communication will not work. Because Smart Home or IoT systems will search, recommend and make decisions to buy products instead of humans from home! In the next generation, we may not only do SEO for people to search our web, but have to do GEO to enable intelligent AI systems to choose to pick up our brand to recommend to consumers.

5.Actual Case Actual Achievement 27% cost reduction, 41% click increase

If you think all of this is just a fantasy, Dr. Thredesh from True Bussiness showed you the real case of The Dynamic Loop of Intelligence. True launched solutions like Influmatch.AI that used data to select direct influencers to generate sales, including Creative Fusion, which uses AI to design and modify advertising workpieces in real time according to the weather, time, or taste of the audience. The result was to increase CTR by up to 41% and reduce the cost of finding new customers by 27%. This is the power of Telco's billion-level data to fuse creativity.

What I got from this work is that the more AI-driven the world is, the more human it becomes, the faster and accurate AI processes information, but emotional intelligence (EQ), storytelling, slang context, local cultural values, and ethics...Our humans still eat.

So the formula for the future is not to choose one, but to combine HI + AI to deliver experiences that are both accurate and meaningful to the hearts of real people.

Thank you very much to True for hosting such a good and exciting event at True Digital Park, giving me both ideas and power to go through a long time!

# TrueTogether # HumanInsights # BESTwithTRUEinAIEra # squidmanexe