PR emails 🫶

OMG, you guys! Getting free PR is seriously a game-changer, and I'm so excited to spill my secrets. It's not just about having the email addresses; it's about knowing how to use them effectively! I've been there, staring at an email like influencers@briogeohair.com or partnerships@charlottetilbury.com, wondering what to even say. So, I’ve put together my best tips to help you land those dream collaborations with brands like Briogeo, Benefit, Charlotte Tilbury, Color Wow, Dior, ELF, Gisou, Glossier, Good Molecules, Ilia, K18, Kosas, Kylie Cosmetics, Lush, Tower28, Beauty of Joseon, Mediheal, Mixsoon, Tir Tir, and Axis-Y! First things first, your pitch email needs to be amazing. Think of it as your digital handshake. Start with a friendly, personalized greeting – no generic 'To Whom It May Concern'! Briefly introduce yourself and your platform, and immediately show your genuine love for their brand. For example, if you're emailing Briogeo, talk about how their Don't Despair, Repair! mask transformed your hair. If it's Beauty of Joseon, share how their sunscreen became a staple in your routine. Authenticity is key! Next, clearly state what you can offer. Don't just ask for free stuff; explain how you can add value to *them*. Do you create stunning Reels? Write detailed blog posts? Have an engaged TikTok audience? Share your unique content style and how it aligns with their brand image. Include a link to your media kit if you have one (highly recommend making one!), or at least provide key stats like your follower count, engagement rate, and audience demographics. Brands like Glossier and Kylie Cosmetics are always looking for creators who understand their aesthetics. Don't forget to include examples of your best work! Link to your social media profiles, your blog, or a portfolio showcasing your content. Show them, don't just tell them, what you're capable of. Whether it's a beautiful flat lay featuring Kosas makeup or a detailed review of an Ilia product, let your work speak for itself. After you send your initial email, give them about a week to respond. Brands are busy, so don't take a lack of immediate reply personally. If you haven't heard back, a polite follow-up email can work wonders. Just a quick, friendly reminder of your previous email, reiterating your interest and value. Remember to always be professional and courteous, even if you don't get a "yes" every time. It's all part of the journey! Building a strong portfolio of consistent, high-quality content is crucial. The more you create, the more you have to show brands. Focus on what you love, and your passion will shine through. Good luck, my loves – go get that free PR! You totally got this! 💖