Delve into the living and health concepts of the Thai people.

👤 Mr. Sumitra Loyal Band, Managing Director, Terra Media & Consulting Co., Ltd.

The results of Terra Research, based on a 400-person questionnaire, were released from May 1-15, 2026.

💚 43% of Thai people focus on health, spending an average of 1,000-3,000 baht per month on health care, whether it's fitness, health food, vitamins, health checks, or health care activities.

🥗 Behavior change Over the past three years, most Thais have focused on a healthy diet. 64% have turned to a healthy diet, followed by 50% have a better focus on sleep and exercise. 50% of Thais have more cardio exercise and 41% more training.

🚭 The behavior of not doing, not smoking, Thai people smoking younger, drinking lower alcohol, turning to coffee parties instead is a trend for the younger generation, eating less out.

🧘 "Thai people now take care of health not just as shapely, but long-term health, long-term strength care, health care reasons, long-term prevention, mental health promotion and stress reduction."

🌱, the term LONGEVITY is thought of as "long-term healthy" by respondents. The most important thing in leading to LONGEVITY is "mental and emotional health," up to 58%, and followed by, respectively, 47% consistent exercise, 43% quality sleep, 42% good nutrition, and 37% healthy environment.

🏡 in the residential dimension. It was found that 90% were more likely to be interested in buying if the residential project had a Wellness Living concept. This reflects that this is an increasing factor in the attraction to buying. Especially people who used to live in commercial buildings have as much as 94% interest.

🛡️ "Thai people see the dream house as not a big house, but a house that makes it" healthy and safe, "with 29% of the factors that people look for in a modern home: health and a good quality of life in the long run, and 23% is safety, privacy and peace of mind."

🌳 The key function that respondents want in housing to meet Wellness Living is green space, ranked number one in every segment, and looking for "good weather" quality, so that FRESH AIR IS THE NEW WELLNESS is becoming the new heart of healthy housing, with each segment having different outstanding needs.

💭 Thai people's exploration of mental health, people still feel good, the state of mind is still good. The High Level B group also sees that buying property is still good. People who are still interested in buying will be interested in health and mental health and ready to spend. If sales are slow, they have to adapt and focus on WelB to develop in productions and services. This group also sees it as a good pace to buy property.

📍 is the most demanding location in Bangkok, Sukhumvit and Bangna. The location of Sukhumvit and Handsome Gold is a very good rental market. The rental price is better than the installment rate. The location of Rama 9, Kondominium is also selling well. The location of Tuchak has a lot of respondents, but the sales rate is still slow. It may be because the project has little velness.

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