Branded Residences did not start on the day that the brand name was brought on the building.

[SPOT] Branded Residences did not start on the day that the brand name was brought on the building, but had to start from the first day of project development.

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Capstone Asset Chief Executive Officer Titiwat Kuvijitsuwan sees the housing model under the brand as significantly changing the way property developers think, because brand standards, management structure, service delivery model and asset management cannot be replenished after the construction project is completed, but must be planned and integrated into the project from day one.

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A "brand" therefore means more than a logo, reputation, or marketing image, but acts like the operating system of a project, defined from how to design a space, how to run a management team, standards of service, to how to oversee the quality of a property in the long run.

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Historically, the success of residential projects may have been measured by sales, location, design and quality on the delivery date, but for Branded Residences, the relationship with the buyer did not end when ownership was transferred, because what happened thereafter became an integral part of the purchase decision.

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Today's Luxchurian buyers therefore do not consider just rooms or common areas, but focus on the question of who will manage the project, how the standard of service will be maintained, whether the property will be maintained in the long run, and how the post-delivery experience will align with the brand name the project offers.

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This is where Branded Residences differs from conventional real estate development; because the value of the project is not created only by what is visible on launch day, but by its ability to maintain a continuous standard throughout the period in which the buyer takes up residence and holds the property.

As Thailand stepped up to become the highest-launched Branded Residences unit in Asia, the competition did not stop at pulling global brands into the project, but was moving towards competition in administration, quality of service and results that lodge owners actually received after purchase.

For real estate developers, this means thinking about operations along with project design from the beginning, not building a building and then designing a later service, because all elements from architecture, backyard systems, personnel, to cost management all affect the ability to maintain brand standards.

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# TitiwatKuvijitsuwan # Capstone Asset # BrandedResidences # LuxuryRealEstate # HospitalityRealEstate# AccurtyDevelopment # RealEstateThailand # Real Estate # Lakshuree Real Estate