🌴 "Samui" investment opportunities on the island in different ways.

🌴 "Samui" investment opportunities on the island in different ways.

When it comes to the real estate market on the island of Thailand, many people may think of Phuket first, but on the day when investors and buyers around the world are looking for a more problematic location than tourism, "Ko Samui" is rising to be another destination to watch as an international tourist city, a long-term residential area, and a quality-of-life driven real estate market. Samui's strengths are not in trying to be a new Phuket, but in presenting a different experience through low-density development, proximity to nature, a health-promoting atmosphere, and a more relaxed lifestyle that applies the behavior of modern buyers in the Remote group. Worker, long-term residents, expatriate families, and investors looking for property to live in tandem with return opportunities.

📊 Samui Property Market Overview

According to Q1 2026, Koh Samui has a total of 113 residential projects with a total investment value of approximately 53,200 million, reflecting that the market is growing from a diverse demand base including residential purchases, leisure, leases and long-term investments.

🏡 Villa: Main segment of the market

The Villa Market has 65 projects with a total of 749 units, representing an investment value of about 29,850 million baht, and remains the main segment of real estate on Koh Samui, driven by the demand for vacation homes, privacy and a premium short-term rental market, especially projects in key beach locations and areas overlooking the sea.

🏢 Condominiums: Limited supply but growth opportunities

The condominium market has nine projects totaling 1,214 units with an investment value of about 6,030 million baht. The distribution price is mainly about 60,000-80,000 baht per square meter. While some Luxuary projects can move up to about 200,000 baht per square meter, the limited supply may allow quality and clearly marketed projects to respond to new demand.

🏘️ Housing estates: supporting the long-term housing market

There are 39 housing projects with a total of 459 units with an investment value of about 17,320 million. The northern areas of the island, such as rivers and ponds, have attracted the attention of long-term residents and expatriate families, while Chuang and Lamai remain the prime locations of tourist, residential and investment markets.

📍 The prime location of the market.

Chuang and Lamai are the main areas on the East Coast with relatively ready tourist infrastructure and commercial activities, while the spring ponds and rivers of the north have a calmer atmosphere and answer family groups, long-term residents and shoppers who want a quality of life coupled with convenience.

🔲 Look ahead.

Samui is therefore not just an option beyond Phuket, but is creating a market in its own way - a market that actually values privacy, nature, health and habitability year-round, with the long-term advantage perhaps measured not by market size alone, but by the ability to maintain a balance between economic growth, quality of life and island identity among the needs of buyers and investors around the world that are changing.

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Read more: https://www.terrabkk.com/articles/210880

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🌴 KOH SAMUI: A Different Kind of Island Opportunity

When discussing island real estate in Thailand, Phuket is often the first destination that comes to mind. Yet as international buyers increasingly seek more than a holiday property, Koh Samui is emerging as a fear destination for tourism, long-term living and lifestyle-driven real estate investment. Samui's strength does not come from trying to become the next Phuket, but from offering something distinctly different: lower-density development, closer connection to nature, a strong wellenvironment and a more relaxed pace of life - qualities increasingly valued by remote professionals, long-stay residents, international families and investors seeking properties that combine year-round livability with income potentiality.

📊 Residential Market Overview

As of Q1 2026, Koh Samui's residential market comprised 113 projects and 2,422 units, a total investment value of approximately THB 53.2 billion. The figures reflect a market supported by increasingly diverse demand, including permanent residences, holiday homes, rental properties and long-term investment assets.

🏡 Villas: The Leading Market Segment

Villas remains Samui's dominant property segment, with 65 projects, 749 units and an estimated investment value of THB 29.85 billion. Demand continues to be supported by holiday-home buyers, privacy-focused residents and the premium short-term rental market, particularly in developments close to major shelters and sea-view locations.

🏢 Condominiums: Limited Supply, Emerging Potential

The condominium market includes 9 projects and 1,214 units, with a combined investment value of approximately THB 6.03 billion. Prices generally range between THB 60,000 and THB 80,000 per square metre, while selected luxury developments can reach approximately THB 200,000 per square metre. Limited supplies may create room for well-built projects that respond to evolving international demand.

🏘️ Housing Estates: Supporting Long-Term Living

Housing estates account for 39 projects and 459 units, with a total investment value of approximately THB XXXL billion. Northern areas such as Mae Nam and Bophut are particularly attractive to long-stay residents and international families, while Chaweng and Lamai remain key locations for tourism, residential demand and investment.

📍 Key Market Locations

Chaweng and Lamai form the island's major eastern tourism and commercial corridor, supported by established hospitality infrastructure and amenities. Bophut and Mae Nam on the northern coast offer a quieter environment that appeals to families, long-stay residents and buyers seek a stronger balance between convenience and quality of life.

🔲 Looking Ahead

Koh Samui is not simply an alternative to Phuket; it is building a distinctive market of its own - one defined by privacy, nature, wellbeing and genuine year-round livability. Its long-term advantage may therefore be measured not only by market scale, but by its ability to balance economic growth, quality of life and the island's unique identity as global buyers preferences continue to evolve.

Source: Colliers Thailand

Market data as of Q1 2026

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