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I’m locking in all my holiday designs for my cookie presale! Once my samples are done it’s time to take lots of gorgeous pictures of them and start hyping them up to my customers!

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Your December self called… she said GET IT TOGETHER. 😂🎄🍪 The holiday cookie rush is coming, and a little prep now can save you SO much stress later! 🎄 Finalize your designs and make those samples. 🎁 Check your packaging inventory BEFORE you realize you’re out of cookie boxes at midnight.

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Replying to @Karie P The ghost cookie itself was SIMPLE 👻 But adding a name, personality traits, a cute tag, a bow and letting customers “adopt” their favorite turned a $3 cookie into an experience. And THAT is the point. You don’t always have to make a more complicated cookie to charge more or

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The Adopt-a-Ghost experiment was officially a SUCCESS 👻🥹 Each mini ghost got its own name + 3 personality traits, and I displayed them with an Adopt-a-Ghost sign at my event. I thought people would think they were cute… but I didn’t expect them to have THIS much fun reading every tag and find

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October as a cookier is basically just icing, cookies, packaging, repeat… and somehow convincing myself I’m totally on schedule 😂👻 Anyone else currently living in their kitchen?

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Replying to @YourFAVORiteFairy Remember my “Adopt a Ghost” vendor idea?! 👻 Well I made a sample and I’m OBSESSED. 😂 Mini ghost cookie + a little bow + their own name and personality tag. Such a simple way to turn a basic mini into something that feels way more special on a vendor table. Now t

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Bakers, we need to talk about “Stay Spooky” 👀🎃 Yep… the phrase we’ve all seen on Halloween cookies, shirts, packaging and basically EVERYTHING spooky season is now trademarked. Just another reminder that common phrases aren’t always fair game for products you’re selling. 😅 If “Stay Spooky”

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Replying to @Blissbain bake smarter not harder this holiday season! Prep your cookie dough ahead of time and utilize that freezer… and yes you can bake from frozen!!! 🥶

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Holiday cookie season gets CRAZY, so I’m doing everything I can now to make future me’s life easier 😂🎄 Icing transfers are one of my favorite things to prep ahead. Make them now, store them, and when the holiday rush hits, it’s basically decorate and DONE 🙌🏻 Work smarter, not harder, cookiers

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Okay bakers, would you try this?! 👻😂 My Halloween vendor event idea: mini “Adopt a Ghost” sugar cookies with different colors, faces + their own little name tags. A cute, inexpensive grab-and-go treat that hopefully no one can resist 😂 Genius or stupid?! #cookietok #sugarcookiebusiness

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Would you take an order that required you to use another bakers recipe?

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PSA for new cookiers: you don’t need those giant bottles of gel food coloring! A little goes such a long way when you’re decorating cookies. Save your money, save the waste, and stick to the smaller bottles. Trust me, they’ll last you longer than you think. #beginnercookiedecorating #cookiedec

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Packaging cookies doesn’t have to be scary! Here’s exactly how I put together my Halloween duo gift sets so they look spooky-cute and ready for pickup. Save this for when you’re packaging your own orders—you’ll thank yourself later. #cookiepackagingideas #halloweencookieideas #cookiersoftik

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Cookier Trend Alert 🚨👻

Cookier trend alert! 🍪👻 Everyone’s making horror-movie style AI pics of themselves and I had to try it too! Shoutout to Denise_delights and Contentcreationcookbook for the prompts—swipe to see the exact prompt I used. Gemini gave me the BEST creepy results on this one. #CookierTrendAlert #Coo

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If you don’t hype your cookies up before decorating… are you even a cookier? 🤭 Every single blank cookie deserves their moment before the glow-up. Save this for the next time you’re talking to your tray like it’s a therapy session 🍪✨ #cookietok #cookiersoftiktok #cookiedecorating #roya

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A Glimpse inside an ADHD bakers mind

Just a casual scroll through the chaos that is my ADHD baker brain 🧠🍪 … recipe notes mixed with presale ideas, cutter links, and grocery lists for the 14th time this week. Please tell me I’m not the only one whose notes app looks like this 😂 #adhdbaker #adhdcookier #sugarcookiebusiness #wome

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Who knew one little bag could be such a game changer? 👻 My Halloween mystery bag template is helping cookiers everywhere sell out their presales. Add some mystery to your lineup and watch the magic happen. Link in bio to download! Cutters from @Peaches & Dream Cookie Cutters #cookiepackagin

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Your baked goods can taste amazing but if the packaging looks cheap, so does your business. At a market, your customer can’t taste your product before they buy — they only see what’s in front of them. And if your packaging doesn’t match the quality inside, you’re leaving money on the table. Wan

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POV: you say you’re just running into Walmart for one thing… but somehow your cart is full of sprinkles, cookie packaging, and spooky photo props. 👻🎃 A cookier’s dream aisle is basically seasonal Walmart! Save this for inspo before you shop, because Halloween cookie season is HERE and the shelve

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👀 peek inside my holiday cookie presale guide!

If you’ve ever wanted to run holiday presales but didn’t know where to start… this guide is for you. I put everything I use in my own cookie business into one place so you can stop guessing and start selling out your presales with confidence. 🎉 Link in bio to grab the Presale Guide! #sugarcookie

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Emma |Cookie Decorator