Predicted Mother's Day Long Holiday Travel Situation

"Mother's Day Long Stop" prompts bustling Thai tourism amid global uncertainty and Thai-Cambodian border situation

During the August 9-12, 2025 holiday on National Mother's Day, Thailand is about to see a resurgence of "domestic tourism," with the Thailand Tourism Strategy Division predicting that a total of 3.16 million Thai visitors will travel, generating a total of 13,750 million baht and an average occupancy rate of 66 percent, which is a satisfactory figure in the current economic context.

Despite concerns about natural disasters, borders or household expenses, consumer behavior reflects a positive picture. Thai people still choose to travel to "pay homage, make merit, take their mother to eat" and spend time with their families in neighboring provinces, which shows that "faith and family relationships" is also an important economic driver.

At a time when the economy was uncertain, confidence in "domestic tourism" was one of the main drivers of the Thai economy.

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6 contributing factors

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1. 4 days of special holidays in a row: Announcement of more holidays by the government, allowing the public to plan longer tours, increasing the incentive to stay overnight.

2. The "Thai Travel Half Person" project is a tourist spot, with 43,626 hotel reservations registered, divided into

- Main cities 30,460 rights (e.g., Chonburi, Phetchaburi, Kanchanaburi, Prabhan, Rayong)

- Visiting city / secondary city 13,166 rights (such as Chanthaburi, Trad, Ratchaburi, Nakhon Si Thammarat, Nakhon Nakhon Nakhon)

3. The specific tourist season, whether watching the black pang butterfly at the glass pool, the jiao flower field, the Chinese peng rafting, all attract tourists who seek a specialized experience.

4. Memorial activities and community events throughout the country, e.g.

- Thai artwork OTOP melting heart with the Buddha Impact Muang Thong Thani

- The 17th Queen's Garden of Her Majesty Sirikit, Bangkok

- Royal Project 56, Royal Heart Water from the sky to the metropolis, Central World, Bangkok

- 12 August Half Marathon Bangkok 2025 30th Sirikit National Convention Center

5. Organizing tourism promotion activities from the TAT with partners, including public and private entities, such as

Music festivals, food and fairs

- Marathon Concert 2025 Impact 9-10 Aug 68)

- Black Moon Music Camp 2025 Chao Chao Chao (8-9 Aug 68)

- Street Fight, Khun Chant Dam, Nakhon Nakhon Nakhon Nakhon (8-9 Aug 68)

- Single Sun Ink and Seafood and Mini Balloon Festival Pranburi (8-10 Aug 68)

- Krabi Agro Fest, Krabi Mon (Aug 10-12, 68)

Sports-oriented tourism activities

- Chumphon Night Run Lighting "In The City # 2 Chumphon Mon (Aug 10, 68)

- Lady Golf Uttaradit 2025 Event at Sirikit Dam Golf Course, Uttaradit Mon (Aug 3-31, 68)

- MAE SOT 21 International Half Marathon 2025 Tak Mon (9-10 Aug 68)

- Sing Phang Golf Tournament (9-10 Aug 68) Marathon Leaf Fish Course 2025 Krabi Mon (9 Aug 68)

- Triple Heritage @ Geopark Night Run Nakhon Ratchasima Mon (Aug 9, 68)

Holiday rail travel one day trip

- Royal Blossom convoy with the program. August...Invite the mother to visit Art Paintong Diotown, "Royal," convoy KIHA 183, with the program "Mother Invite the child, wear Thai clothes, enjoy the rostrum, thin charm, fine art, old-fashioned vibe" (August 9 and 10, 68).

- Exclusive steam locomotive procession to celebrate National Mother's Day August 12, 2025 on route: Bangkok-Chaothra Junction-Bangkok (Aug 12, 68)

6. Managing promotions or promotions on Mother's Day

- National parks, wildlife sanctuaries and wild hunting bans are open to Thai tourists for free on August 12 each year.

- The tour operator offers discount promotions for family packages that take you on a trip, such as ThaiTravelCenter, Travelzeed, and Mushroom Travel.

- Restaurant. Organize a 'Mother's Day Buffet' promotion and offer discounts for taking your mother and family to celebrate on a special day.

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Obstacle factor

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1. Purchase power is declining. People are wary of spending more, both out of concern for the economic situation. The cost of living and household debt is still high. It is necessary to reduce unnecessary spending. It affects tourism spending. It is reflected by a survey conducted by the Travel Industry Council of Thailand that found that Thais are only 31 percent more likely to travel to the provinces in the third quarter of 2025, the smallest proportion since 2021.

2. Thai foreign travel has continued to increase, especially during consecutive holidays, with holidays on the eve of Lent and His Majesty's Day, and the commemoration of His Majesty's Day in the past. About 300 thousand Thai people have left the kingdom, an increase of 1.3 percent over the same period in the past year (Thai daily departure from the Kingdom statistics from the StMA), and most popular travel in East Asian countries such as China, Japan, South Korea, Vietnam, Taiwan, data from overseas travel plans, Q3 / 2025, Thailand Travel Industry Council).

3. During the rainy season and the western monsoon continues to cover Thailand, resulting in heavy rainfall in some areas, especially the upper north and upper northeast, making it inconvenient to travel and unsuitable for maritime activities, resulting in some tourists delaying their departure.

4. The Thai-Cambodian border problem resulted in most tourists not ensuring their safety and decided to avoid entering the area, especially the seven border provinces: Sisaket, Surin, Ubon Ratchathani, Buriram, Glass Pool, Chanthaburi and Trad.

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Open revenue each region. Bangkok also reigns champion.

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Considering the revenue figures from Thai tourists during the National Mother's Day holiday, Bangkok continues to be the leader with over $3,410 million in revenue from about 370,000 tourists, with an average occupancy rate of up to 74%, reflecting Bangkok's strength as a tourist center.

- Next up is the East, which has grossed more than 2,620 million from 600,500 tourists - with an average occupancy rate of 66%, which is considered an interesting region, especially the popular provinces like Chonburi and Rayong, which are also important magnets in the long weekend.

- The South has generated a total revenue of 2,790 million baht from 342,800 tourists - even in the rainy season, but popular tourist attractions like Phuket and Songkhla are still very popular, reflecting the strength of marine attractions.

- Central has the largest number of travelers at 898,000 people - generating a total revenue of 2,050 million baht and an average occupancy rate of up to 75%, especially in the provinces near Bangkok, such as Kyri, Ratchaburi and Phetchaburi, which are very popular in the family group.

- Northeast or Northeast, while not a mainstream tourist attraction, can attract 609,600 tourists - times generating a total revenue of 1,470 million baht. The average occupancy is 63%. Provinces like Nakhon Ratchasima, Udon Thani and therefore still play an important role.

- The North, which despite the impact of the rainfall in some areas, still has over 338,700 tourists - generating 1,410 million baht. The average occupancy is 57%. Chiang Mai and Chiang Rai continue to spearhead the overall picture of the region.

Featured provinces to keep an eye on

- Prachyeuri, occupancy rate up to 88%, revenue 370 million baht

- Phuket. Revenue up to 1,570 million baht.

- Chonburi-Rayong-Phetchaburi is a group of provinces that are both tight and high-spending.

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