Over 80% of business owners who closed in the first 2 years

Over 80% of business owners who closed in the first two years did not die because of their competitors, but because of "Cash Flow Exhaustion" or run out of cash before breaking even.

This is mainly due to the assessment that marketing will see results immediately and spend more money on image construction than real sales.

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Many businessmen are sure that their products or services are very good. They will spend the last money on beautiful office decorations or hire a large team to prepare for customers. In the belief that if we do good, people will come, so full of image. Invest to look great because of fear of losing face if starting small.

To do this is to make money high while there is no income. Many businesses die only because "the hemp line is not long enough." Cash runs out of rent and staff salaries before customers really know the brand. This is too optimistic and hurts many business owners.

On the other hand, some of the businesses that he survived, he used ideas that were not perfect, but focused on selling as soon as he could, to bring cash back into the breath of the business. He chose to look bad at first but survived in the long run to ensure that he always had cash.

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Key Takeaway

❌ Stop throwing money into a good-looking image, but it doesn't make money right away.

✅ Start selling as fast as possible and preparing at least twice as much as you think you need.

💡 Shortcut, the shortcut in 2026 is "Cash is Fact, Ego is Opinion." The sooner you cut the ego, the more your business survives.

📌 Trend Verification

• Source: Marketing Association of Thailand (MAT) - 2026 Marketing Insights and Report on Dissolution of Listing Statistics 2025-2026