We Spent 3 Months Designing a Logo

Hey Zesties! 🍋

You might think naming took us the longest… NOPE.

It was creating our logo.

Between my perfectionism and my cousin being a comic artist with very strong visual opinions, we were completely stuck for about 3 months.

Three. Whole. Months. 💢

Which is honestly an insane amount of time to be stuck on one thing.

Every logo we created was either too fantasy looking, too soft, too plain or too much.

To be fair, we both had our own lives and projects going on, and To Eons wasn’t a full-time gig at that point. Still, the constant rejecting, tweaking, and second-guessing almost made my cousin give up.

After months of back-and-forth, we finally made a decision. And the funny thing was that it only took one in-person session.

We should’ve done that way earlier… but things happen for a reason right? 😅

(Our finalised logo is in our DP)

To infinity and beyond,

Yiyun

#MyPOV #RealTalk #smallbusinesslemon8 #smallbusinessowner

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