Tips on pitching to brands📩
Instead of waiting on brands to reach out to you (inbound), you can reach out to the brand yourself (outbound). It can be intimidating at first, but once you get used to it you will be pitching yourself all the time! It is important if you want to make money, because it can really change the scale of your income.
✨Personalize your pitches - You are not the only creator reaching out to brands, so make yourself stand out. Create a pitch template for yourself, that can be easily edited to be PERSONABLE to each brand. You don’t want to send the same exact email to every single brand. Mention something about their brand, and tell them how you want to create for them. Any way you can stand out is great!
✨Provide them with examples *PORTFOLIO* - If you have read any of my other posts, you know how important I say your portfolio is. To have this set up and optimized in a way to show you, your best work, and what you can create is crucial when a brand is looking to working with you. I try to update my portfolio often so that it is always my most updated and current work.
✨Hearing the word No is okay – DO NOT be scared to hear the word no. You are going to and that is seriously okay, it is nothing personal at all. There can be a million reasons why a brand says no to working with you, that has nothing to do with you being soley you…so don’t take it personal. The more you pitch, the more you will hear no and realize it is okay. You want to be pitching to THAT many brands!
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Hey creators! Building on the idea that YOU NEED TO START PITCHING YOURSELF TO BRANDS, I wanted to dive a bit deeper into the nitty-gritty of making those pitches truly count. It’s one thing to know you should pitch, but another to know exactly what to say and how to present yourself to stand out. First off, let’s talk about the anatomy of a killer pitch email. Beyond just making sure you PERSONALIZE YOUR PITCHES, which is absolutely non-negotiable, think about your subject line. This is your first impression! Make it clear, concise, and intriguing. Something like "Collaboration Idea for [Brand Name] - [Your Niche] Creator" or "Exploring Partnership Opportunities: [Your Name] x [Brand Name]". This immediately tells them what it's about and why they should open it. Inside the email, after your personalized opening, immediately highlight the value you can bring. Don’t just say "I love your products." Explain how your content aligns with their brand values or marketing goals. Maybe you saw a gap in their current creator partnerships, or you have a unique idea for a campaign that fits your audience perfectly. This shows you've done your homework and are thinking strategically. Always include a clear call to action – whether it's to schedule a brief call, review your portfolio, or discuss a specific campaign idea. Next, let's elaborate on how to PROVIDE PORTFOLIO OF EXAMPLES that truly shine. While the original article stressed its importance, I want to emphasize showcasing *results*. Don't just link to a static page of photos. If possible, include screenshots of analytics (impressions, engagement rates, click-throughs) from past collaborations. Show the variety of content you can create – photos, short-form video, long-form reviews – and how you adapt your style to different brand aesthetics. A well-organized portfolio with clear case studies (Brand X, Goal Y, My Solution Z, Results A) can speak volumes more than just a gallery. Finally, what happens after you hit send? The follow-up! Many creators send one email and then give up. But persistence, without being annoying, is key. I usually send a polite follow-up email about 5-7 business days after my initial pitch if I haven't heard back. A quick, friendly reminder, perhaps with a new content piece you've created that might be relevant, can often catch their attention. Remember, brands are busy, and sometimes emails just get lost in the shuffle. And even if you hear a 'no', just like the article said, THE WORD NO IS OKAY!!! It genuinely opens the door for a 'yes' from another brand that's a better fit. Keep refining your approach, and don't get discouraged!
I love your matching set in the last pic, where did you find it?! 🤌🏻💚