Frédéric Boucheron

I think to talk about Hi-End jewelry in the world, the place to talk about is Place Vendôme in Paris, a square that unites the world's highest level Haute Joaillerie brands in one place, such as Cartier, Van cleef & arpels, Chaumet, Bvlgari. All the world's leading brands must have a shop here.

But the first person here, before all the brands I mentioned, was Boucheron.

Frédéric Boucheron founded the brand more than 160 years ago and was the first owner to set up a store at Place Vendôme before another brand followed. That's why in the French Haute Joaillerie, Boucheron is "the original of Place Vendôme."

The version I took to tell you today, the Facette wedding band in platinum, is a collection that best showcases Boucheron's expertise.

Facette comes from the word "facet," or the square of diamonds. Normally, this technique applies only to diamonds, but Boucheron applied it to platinum by grinding the metal to a square, sculpt cut polish, step by step, like a diamond. The result is a ring that reflects light in many directions. There is a light body in itself without diamonds.

This is Boucheron's interesting point. Instead of putting diamonds in, using the method of grinding the platinum to reflect the light itself. It is Maison's philosophy that is in every work.

The Platinum that Boucheron chose to use is 950 / 1000, stiffer than gold, not tarnish, not faded, longer life. It is the reason why it applies to wedding band intended to wear every day for life.

Imagine wearing it as a single ring Platinum with reflective facet. Make the finger look bright without diamonds. It can be put on the finger at any opportunity.

# Ring # Wedding ring # boucheron # ring # weddingbands