Shame and normalisation play complex roles in shaping public attitudes and legitimising power structures, especially in conflict settings. From my personal observations and readings, these psychological tools are strategically employed to influence collective behavior and suppress dissent. For example, propaganda often blurs faces and events, a technique designed to depersonalize victims and obscure accountability. This creates a sense of emotional distance, reducing public empathy and making controversial actions appear routine or acceptable. It's not just about hiding identities but about fostering a narrative where certain acts are normalised within the societal consciousness. In conflict zones, effective power behind this normalisation is crucial. Without real enforcement or consequences, shame loses its sting and normalisation fails. The presence of state or institutional power amplifies these effects, making them more pervasive and hard to counteract. In Israel’s case, the propaganda strategies include normalising relationships with imperial systems, portraying conflict as a routine state of affairs intertwined with everyday cultural imagery. This method subtly encourages people to accept the ongoing struggles as normal, thereby diluting opposition. The long-term impact is a fragile equilibrium where young, impressionable individuals may feel compelled to conform or remain silent due to performative shame or fear. These phenomena highlight the importance of critically assessing information sources and cultivating awareness about how psychological tactics influence public opinion and social dynamics. By sharing these reflections, I hope to encourage readers to recognize the subtle power of shame and normalisation, especially how they function in propaganda and conflict narratives. Being aware allows us to question and resist manipulative messages, supporting a more informed and empathetic discourse.