... Read moreHey fellow artists and creators! I know firsthand the thrill and challenge of getting your music out there. For so long, my ultimate goal was to see my music video playing on national channels – you know, the big ones like MTV, BET, and VEVO. It felt like a pipe dream, but after a lot of research, trial, and error, I picked up some invaluable insights I want to share with you.
First off, why aim for these national platforms? Simple: unparalleled exposure. Imagine your song reaching millions of potential fans, breaking into new markets, and solidifying your brand. It’s not just about fame; it’s about legitimacy, connecting with a wider audience, and opening doors to more opportunities. I remember pouring my heart into my visuals, just like that striking image of an artist under vibrant red and blue stage lighting – you want that effort to be seen!
So, how do you actually submit your music video to MTV, BET, or VEVO? It's not always as straightforward as sending an email, but it's definitely achievable with the right approach. Here's what I learned:
Do Your Homework – Each Channel is Different: This is crucial. While the image mentioned 'Music Video Submissions' to these channels, each one has its own specific submission guidelines, portals, and criteria. MTV might use a service like MTV Uploader, while BET might have a dedicated artist relations team or platform. VEVO, on the other hand, often works through distributors or record labels, so you might need to partner with one to get your video on their platform. Don't just send a generic email; research their current submission process thoroughly.
Professionalism is Key: This goes without saying, but your music video must be high quality. Think visually compelling, professionally edited, and with excellent audio. Channels like MTV and BET have very high standards. If your video looks amateur, it won't even get a second glance. That image of a person singing into a microphone under stage lighting really emphasizes the kind of polished, professional look you're aiming for.
Craft a Killer Electronic Press Kit (EPK): Your submission isn't just the video. You need to present yourself professionally. An EPK should include a compelling bio, high-resolution photos, links to your music (Spotify, Apple Music, etc.), social media handles, notable achievements (awards, press mentions), and a clear, concise contact page. This helps them understand who you are beyond just one video.
Write a Concise and Compelling Cover Letter/Email: When you make those "serious inquiries," your initial message needs to grab attention. Introduce yourself, briefly explain why your video is a good fit for their audience, mention any unique selling points (e.g., strong storyline, unique visual style), and provide a clear, easy-to-access link to your video (e.g., unlisted YouTube or Vimeo link). Keep it professional, respectful, and to the point.
Utilize Distributors and Aggregators (Especially for VEVO): For platforms like VEVO, you often can't submit directly as an independent artist. You'll need to go through a VEVO-approved distributor or content aggregator. Companies like DistroKid, TuneCore, or Symphonic Distribution can help you get your video onto VEVO, which then makes it discoverable on YouTube and other platforms under the VEVO brand.
Network and Build Relationships: Sometimes, the best way in is through connections. Attend industry events, network with other artists, producers, and industry professionals. You never know who might have a contact or can offer advice on navigating the submission landscape. Many artists find success through referrals.
Be Patient and Persistent: The music industry moves slowly, and these channels receive thousands of submissions. Don't get discouraged if you don't hear back immediately, or even if you receive a rejection. Use it as an opportunity to refine your craft, improve your video, and try again. My biggest tip? Keep creating, keep learning, and never give up on your dreams. The journey is part of the reward!