the virality problem on Booktok stems from a cycle of consumption in which the same 10-20 books are recommended again bc they guarantee you views. ofc there are plenty of amazing booktokers who recommend diverse reads, but their vids don’t go as viral!! we need to break the cycle #booktok #fantasybooktok #thephoenixking #theburningqueen #acotarseries

1/22 Edited to

... Read moreAs an avid BookTok follower myself, I've noticed the same phenomenon where a handful of books like "A Court of Thorns and Roses" by Sarah J. Maas seem to dominate views and discussions. This trend creates a feedback loop where content creators keep featuring these titles because they guarantee visibility and engagement, but it leaves many incredible stories underrepresented. What really resonates with me is the call to break this cycle by intentionally reading and recommending books from a wider range of voices, especially those by authors of color and lesser-known fantasy series. For example, titles like "The Phoenix King," "The Burning Queen," or "Blood and Brujas" offer fresh narratives that deserve more attention but often lack the marketing muscle that big hits receive. From my experience, diversifying your reading list not only broadens your perspective but also enriches the BookTok community by exposing viewers to new genres and cultural experiences. When I started recommending diverse novels, I noticed that while it didn't always translate into viral views immediately, it fostered more genuine engagement and meaningful conversations in my comment sections. Moreover, understanding how the platform’s algorithms favor popular content helps us realize the power we hold as readers and creators to shift focus. By actively promoting diverse books in videos and comments, we contribute to dismantling outdated systemic biases in publishing and online visibility. In essence, it’s about courageously venturing beyond the well-trodden paths of bestseller lists and fostering an inclusive culture that celebrates varied stories. This way, BookTok can evolve from a cycle of recycled recommendations to a vibrant space that truly reflects the richness of the literary world.

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