A letter from an employee to the future brand owner EP.2.

The showcase is not just for beauty, but for sale.

Arrangement of goods is not just to make the storefront look beautiful, but one of the most important sales tools.

Throughout my storefront career, I learned that customers do not look at every product the same way, and that every product is not designed for the same people.

Colorful cupcakes, cute shapes, often catch children's eyes well. If placed at the child's eye level, the leads naturally increase.

While pound cakes, or elegant design cakes, are often chosen by working or adult customers with higher purchasing power, they are not looking for cuteness alone, but for perfection, quality and a premium-looking image.

Teenage customers often have a more limited budget, but focus on appearance, beauty, cuteness, and flow, so the design of goods and packaging greatly affects their purchase decisions.

Because of this, the placement of the product should not only think about which is beautiful, but also who it is communicating with.

In addition to customer groups, each branch has different customer characteristics, some are full of families, some are in office buildings, some are in shopping centers full of teenagers.

So all branches of the same cabinet arrangement may not be the best answer.

The amount of goods inside the cabinet also affects the customer's feelings.

If there is a lot of goods, getting it tidy, lined up evenly, and looking full of cabinets will help create a sense that the store is ready and has a lot of options.

But if the stock is few in number, it can cause the cabinet to look uncomfortable and unattractive. Spacing to fit, have proper gaps, and look clean instead allows the product to look more prominent than before.

Colorful matters are also another thing not to be overlooked.

The white and black base should be properly switched, to create visual balance, not to make the cabinet look too dark or smooth, and help drive the color of the goods to stand out.

It should be placed in the most visible position.

Sometimes customers do not intend to look for promotions, but if the goods are at a point where the sight can immediately see them, the chances of making a purchase decision are greatly increased.

In the end, I learned that the arrangement of goods is not just about beauty.

But it is to design the experience for the customer.

It creates a visual sequence.

Create a highlight

Make interesting

And direct the customer's eyes to what we want him to see.

Because if the product is good, but laid out without layout, without order and without story,

That product may never be seen.

- From an employee.

To future brand owners.