Makeup therapy counts right?
(In addition to my weekly session haha) #MakeupLover #MakeupTherapy #GRWMMakeup #InclusiveBeauty #Trending
Using:
@Bubble Skincare milky toner
@Iconic London underglow primer
@Maybelline NY brow pencil, brow gel
@e.l.f. Cosmetics halo glow, eyeshadow stick
@Morphe Cosmetics contour stick, finishing powder
@d'Alba Piedmont US first spray serum
@tarte cosmetics concealer stick
@Gen See Beauty liquid eyeshadow
@Tilt Beauty mascara, lip liner, & lipstick
@wetnwildbeauty powder
@Lime Crime freckle pen
@essence cosmetics lower mascara & brown eyeliner
@Catrice Cosmetics blush stick
@Revolution Beauty bronzer
@L.A. Girl Cosmetics blush
VD: Lindsay a white woman with long blonde hair is doing her makeup in a pink lululemon jacket and a blue pearl bubble headband getting ready. On screen text sorry I’m late I was in therapy and the makeup being her therapy.
IB: @kayla ryan
Makeup therapy has become an increasingly popular way to combine self-care with creativity, offering more than just a cosmetic boost but also a genuine mood lift. From personal experience, dedicating time to a thoughtful makeup routine feels like a mini therapy session — a chance to focus on oneself and embrace self-expression. Starting with skincare products like milky toners helps prep the skin, creating a smooth, hydrated canvas that's essential before applying makeup. Using primers such as Iconic London’s underglow primer not only extends makeup wear but also adds a subtle luminous finish, which can brighten your overall appearance and mood. Brow products from brands like Maybelline NY are fantastic for framing the face, giving an instant sense of polish and confidence. Layering lightweight eyeshadow sticks and halo glow products by e.l.f. Cosmetics allows for versatility and a playful approach to eye looks, keeping makeup application stress-free and enjoyable. Contouring and finishing powders from Morphe Cosmetics help shape and set the look, enhancing natural facial features without feeling heavy. Incorporating innovative products like freckle pens by Lime Crime brings personalization to your look, encouraging creativity and even a bit of fun, which is key when using makeup as therapy. Applying mascara and liners, especially on the lower lashes and in brown tones, helps maintain a softer, more approachable feel, complementing an everyday makeup therapy session. What has truly resonated is the idea that makeup isn’t just about appearance; it’s about emotional wellbeing. The phrase "Sorry I’m late, I was in therapy" humorously captures how makeup time serves as an emotional reset. This ritual can be empowering, especially when coupled with affirmations or mindfulness during application. Moreover, embracing inclusive beauty means recognizing that makeup therapy is for everyone — all skin tones, genders, and styles. This sense of belonging contributes to a positive mental space, rooting beauty routines in acceptance and joy rather than perfection. Sharing and following others who celebrate #MakeupTherapy reinforces the community aspect, making the experience feel less isolated and more supportive. Whether you’re preparing for a day out or simply want to lift your spirits, makeup therapy offers a personal sanctuary to nurture confidence and self-care in one seamless practice.













































