Tower 28 Lip Softies ✨

2025/5/17 Edited to

... Read moreTower 28 is gaining popularity for its unique lip products that provide a burst of color and hydration. Their lip softies range showcases delightful shades inspired by playful themes, perfect for gifting or indulging yourself. Each shade, like Kiwi and Sugar Plum, adds a pop of color that's versatile for everyday wear or special occasions. The brand emphasizes clean beauty, ensuring that their products are free from harsh chemicals, making them suitable for sensitive skin. Many users rave about the creamy texture and pigmentation that lasts throughout the day. If you're looking for a lip product that combines the benefits of lip balm with the vibrant finish of lip gloss, Tower 28's lip softies could be your new favorite. With trendy names like 'Orange You Glad' and 'Mochi', these glosses not only soften but also enhance your lip color, keeping you stylish and comfortable. Check out the stunning collections and discover your next signature lip shade today!

14 comments

Madison's images
Madison

Swatch them all please!!

💋EvieZ💋's images
💋EvieZ💋

I would cry❤️❤️

See more comments

Related posts

A person winks in a mirror, holding a tinted lip treatment. Several new tinted lip treatments in tubes and boxes are displayed on a vanity, surrounded by flowers and makeup brushes.
Four tinted lip treatment products, two in boxes and two in tubes, are arranged on a striped bag. Text indicates they contain shea butter and jojoba oil, and are priced at $16.
A person with glossy lips holds a pink tube of tinted lip treatment. The text "watermelon kiwi" with fruit emojis suggests the product's flavor.
NEW tower 28 lip softies 🫦
i got 2 shades/scents of the new tower 28 lip softies! they’re so nourishing, non-sticky, and every scent smells INCREDIBLE you just wanna eat them! they’re only $16 and worth every cent! my favorite is definitely the watermelon kiwi. it reminds me of lip smackers and summer! RUNNNNN #towe
chellene

chellene

654 likes

A flat lay showcasing various Tower 28 beauty products, including a "Lil' Softies" lip treatment set, lip liners, tinted sunscreen, concealer, and lip gloss, all arranged on a sparkling pink background.
🌸TOWER 28 🌸
1 of my top favorite brands! 😍 If you haven’t, give it a try! You won’t be disappointed! 😉 #tower28 #tower28beauty #tower28lipgloss #tower28lipjelly #tower 28 concealer
🎀Alle

🎀Alle

13 likes

Eight mini lip balm tubes, four from Summer Fridays in neutral and red tones, and four from Tower28 in pink and berry tones, are displayed side-by-side.
A hand holds four mini lip butter balm tubes from Summer Fridays in shades of vanilla, vanilla beige, brown sugar, and poppy.
A hand holds four mini lip softies tubes from Tower28 in shades of dulce de leche, sugar plum, ube vanilla, and watermelon kiwi.
Summer Fridays vs. Tower28 minis
How cute are these little mini sets that come out around the holidays?? I couldn’t resist getting both the Summer Fridays and the Tower28 one, but which set is better? Summer Fridays $25 vanilla vanilla beige brown sugar Poppy Tower28 $20 Dulce de leche Sugar plum *exclusive to this set
Sophia Giuffré

Sophia Giuffré

2213 likes

A hand with pink nail polish holds a small patterned box containing four miniature lip product tubes in varying shades of pink, red, and nude. A larger product box is visible in the background.
Tower 28 Lil Softies
Loving the mini lippies 🫶🏻 🛍Brand: Tower28 Item: Lil Softies ⭐️Overall rating: /5: 5 #tower28 #Lippies #miniature #contentcreator #makeup
Clauds

Clauds

43 likes

A flat lay of various lip care products, including tubes and jars, arranged on a white textured surface. The image is titled 'RATING MY lip balms'.
Four tubes of lip balm in shades ranging from deep berry to light pink are displayed on a white textured surface, rated 8/10.
Two small jars of lip mask, one peach-colored and one yellow, are shown on a white textured background, rated 9/10.
Are These Lip Balms Worth It?💄✨🧁
Tower 28 Lip Softies: 🍑🍦🥭 - Scent/Flavor: 7/10 - Two of the flavors I love, two I’m not a fan of. I find that their super fruity scents/flavors irritate my throat and dry ou try mouth lol. But the more vanilla scents/flavors are AMAZINGGGG SO YUMMY. - Color: 10/10 - I love the color f
Doe🫶🏽

Doe🫶🏽

100 likes

New tower 28 lipsofties 🍦🍊
Hello my loves! If you haven’t heard tower28 dropped 5 different lip tints! I only got three I didn’t get the watermelon kiwi nor the unseated have but, I regret it I might have to get the watermelon kiwi because they smell so good I might get intoxicated by licking them lol. Many people are c
Cathy amezquita

Cathy amezquita

318 likes

These lip balm combo from #tower28 is SO perfeeect
#sephora #lipgloss #tower 28 lip balm
Barbie

Barbie

17 likes

Tower 28 lip softies + minis
I’ve like recently fallen in love with the tower 28 lip softies!! #tower28 #tower28beauty #lippies
Sophia✨

Sophia✨

11 likes

Three boxed Tower 28 Lip Softie products in red, orange, and pink/purple packaging are stacked on a white satin fabric, with text overlays indicating "HAPPY Valentine's Day" and "LET'S TRY THE NEW TOWER 28 LIP SOFTIES."
Three unboxed Tower 28 Lip Softie tubes in light peach, dark red, and bright red colors are arranged on a white satin fabric, adorned with pink heart and line graphics.
A hand holds a dark red Tower 28 Lip Softie tube, with a small amount of product visible at the tip. The text "UBE vanilla" is written above the tube.
The new Tower 28 lipsofies
Omg did u get ur hands on the tower 28 lip softies! I got mine today. They are so tinted and they smell so good I got just three they came out with five. I didn’t get the basic one and the watermelon kiwi one. But I might have to go back and get the watermelon just because they smell so good. I wil
Cathy amezquita

Cathy amezquita

46 likes

tower 28 mini lip balms 💋
as soon as I saw these I knew I had to get it! I've heard really good things about the tower 28 lip balm and these ones are tinted! I love that they are minis, super easy to throw in my bag. all of these smell amazing! I can't wait to use them with lip liners/lip combos. #tower 28 lip
Rylee Guillory

Rylee Guillory

62 likes

A hand holds a Tower 28 Lil Softies mini lip treatment set, featuring four tubes in shades Sugar Plum, Watermelon Kiwi, Ube Vanilla, and Dulce de Leche. Swatches of these shades are visible on the hand, alongside text indicating 'Fall Lippies' and '$20 Sephora'.
🤎 Fall Lippies (Mini’s Edition) 🧡
I’ve been wanting to try Tower 28 Lippies for a while so when Sephora dropped this mini Lip treatment set for $20 I had to have it. They are truly Mini but they were a perfect starter set and I’m definitely a new fan 🫶🏾 10/10💄 #falllipgloss #fallvibes #falllippies #falllipcombos #lemon8
GirlsGirl🫧🎀

GirlsGirl🫧🎀

383 likes

A close-up shows two lip gloss tubes, one orange and one pink, labeled "TOWER 28," with "Underrated Lipgloss" text. Below, a person's lips are shown wearing a glossy, light pink lip product. The background is a striped shirt.
Underrated Tower lipgloss 👄💄✨🤍🍋
This gloss is non-sticky and moisturizing on the lips and feels like a mix between a gloss and a lip balm ✨ What's your favorite @tower28beauty makeup product?? #underratedmakeup #makeup #beauty #makeupproducts #lemon8challenge
girly💖

girly💖

230 likes

Tower 28 lippies
Hey honey!! Did you get your hands on the tower 28 ! I love them so much. They are so smooth and smell so good !! I am so upset I didn’t get the watermelon kiwi and the sos vanilla. But it’s okay I will get them soon! So RUN! . . Lip softies $16 each #beauty #makeuptutorial #t
Cathy amezquita

Cathy amezquita

19 likes

A hand presents a set of four small tubes of tinted lip treatment in a patterned box. Below, the larger product packaging is visible. The background features a framed inspirational message and a playing card symbol.
Tower28
#lemon8challenge #makeupoftheday #letschats #AskLemon8 #makeup
Thriceakapt

Thriceakapt

4 likes

#lemon8challenge #makeupoftheday #letschat #tower28beauty #makeup
Thriceakapt

Thriceakapt

4 likes

A hand holds a holiday set box for lip treatment, featuring the brand name and indicating it contains four items. The box displays a price of $20 USD.
A close-up of the holiday set box shows a sticker with the price of $20 USD and $27 CAD, highlighting its value.
The side of the holiday set box displays four distinct sections, each representing a different scent: Dulce de Leche, Ube Vanilla, Watermelon Kiwi, and a new Sugar Plum shade.
the cutest holiday set ✨🪞🍒
hey guys! tower 28 has come out with yet ANOTHERRRR holiday set that is literally worth every penny. If you're a big lippie girl like me, you're going to love this. 💌 Brand: Tower 28 Beauty 💵 Price: $20 Details: this set comes with 3 of the existing shades of the tower 28 soft
zoya 🪩

zoya 🪩

307 likes

TOWER 28 ✨
Tower 28 eyeshadow stick. Love that it glides on. Love that you don’t need a makeup brush. Got it in a shade similar to champagne. #makeupoftheday #lemon8challenge #makeupcheck #lemon8beauty #sephora @Lemon8 Beauty
CHLOE

CHLOE

8 likes

A rectangular box for a set of tinted lip treatments, featuring a gradient design and text 'Lil' Softies Tinted Lip Treatment Set.' Price stickers are visible on the right side.
The back of a rectangular box, showing illustrations of four small cosmetic tubes in various shades. Text indicates 'ACTUAL SIZE!' and a brand name is visible on the tubes.
A hand holding four small cosmetic tubes in different shades, including light pink, dark berry, and neutral brown tones. The tubes have a matte finish.
Tower 28 Mini Lil Softies 😍✨
I got this through Sephora Online for $20. First time trying them. They’re not sticky and don’t have a strong smell. Super pretty colors. And a plus on how cute and tiny they are 😍❤️ 10/10 👍🏽 #sephora #tower 28 beauty #tower 28 mini #liptreatment #liptreatmentbalm #shopwithme #m
Odalys ✨

Odalys ✨

50 likes

Four lip treatment products, including tinted and rescue types, are displayed on a brown paper bag. The packaging features various shades and includes text indicating they were received as a gift, along with numerical ratings.
Tower 28 LipSofties
TikTok: val4hunnid #tower 28 lip treatment #tower28 lipsoftie #tower28 #makeup #tower28 lip jelly
༻ valerie ༺

༻ valerie ༺

4 likes

SEPHORIA tickets are live!!!!! just got mine! you don’t have to be rouge, i didn’t have to sign in to my sephora account or anything! march 20-21 in la VIP: $440 General: $155 i’m going day 1 session 1, anyone else?? #sephoria #la #beauty #skincare
em 🤎 | corporate latina

em 🤎 | corporate latina

2 likes

A red Tower28 spray bottle and a white Walgreens Cleansing Spray bottle are shown side-by-side, comparing their prices and sizes, with a question about the Walgreens product being a dupe.
Close-ups of ingredient lists show the Walgreens spray contains hypochlorous acid from sodium hypochlorite and phosphoric acid, while the Tower28 spray contains salt, which is noted as a key difference affecting soothing properties.
The image compares the spray nozzles, highlighting that the Tower28 nozzle creates a fine, wide mist, whereas the Walgreens nozzle produces a direct, jet-like spray.
Is this a dupe for Tower28?! 😱
I am obsessed with the Tower28 spray, so I wanted to try this dupe from Walgreens!! Overall Differences: - Walgreens is $2.40 per oz - Tower28 is $7 per oz - Tower28 spray contains salt - Walgreens spray tells the % of each ingredient - Walgreens has a jet like direct spray nozzle that is
Sydney 🌻

Sydney 🌻

991 likes

✨Tower 28 lipy ✨
#tower28beauty #tower 28 #favorites #lipcombos
💕Valerie’s obsession 💕

💕Valerie’s obsession 💕

24 likes

A flat lay shows a Tower 28 "Lil' Softies" tinted lip treatment set box with four tubes, and an Olehenriksen "Disco Duo" lip set box on a white knitted surface.
A Tower 28 "Lil' Softies" tinted lip treatment set box is shown with four small tubes of lip treatment displayed in a patterned tray on a white knitted surface.
The Olehenriksen "Disco Duo" lip set box is displayed, featuring colorful packaging with "Disco Duo" text and mentioning "Lip Set" and "Hydrating lip treatment" on a white knitted surface.
The best lippies
#lipcombo #sephora #lipcombotutorial #foryoupage #makeupideas
✨Reyna✨

✨Reyna✨

7 likes

My Favorite Mini Lip Gloss Set 💕
The cutest Tower 28 mini lippie set. This is my first time trying out Tower 28 lip gloss. I’m obsessed with the formula it’s so creamy and hydrating. The shades are pretty and the package is cute. @Lemon8 Beauty #tower 28 lip gloss set #lippieholic #lemon8challenge #Lippies #lemo
Sabrina.Simone

Sabrina.Simone

23 likes

A peach-colored pop-up truck for the Ouai x Tower 28 collaboration is parked on a city street. The truck features images of lip gloss and a woman, with "ST. BARTS" branding.
An A-frame sign on a sidewalk displays a woman holding lip gloss, advertising the Ouai x Tower 28 collaboration, noting availability at Sephora.
A golden, wavy display stand for Ouai x Tower 28 is decorated with flowers and oranges, with a yellow taxi and umbrella in the background.
OuaiXTower 28 POP UP!
Such a fun pop up in NYC! Ouai’s St. Barts scent is divine!!! 🥥🌴🍊🩷✨ #ouai #stbarts #tower28 #summerinnyc #nycactivities #nycpopup #freenyc #beautyfinds
julie khiry

julie khiry

108 likes

A close-up shows glossy lips with a clear lip gloss tube featuring "OUAI" and "TOWER 28" branding. The image highlights a "NEW OUAI X TOWER28" collaboration, with text overlays indicating new product information.
NEW OUAI x TOWER28 LIP JELLY
Such a good collab 😍 #tower28beauty #tower 28 #tower28lipjelly #oaui #new #newmakeupreleases #newproductalert #newproduct #Lippies #newatsephora
Amber 🩷👸🏼

Amber 🩷👸🏼

342 likes

Let’s unbox my Tower 28 PR
Here are the new goodies I got from #tower 28 should we do a pt. 2 on the Toni Bravo new blush collection? I should get them in the mail sometime next week. 👀👀👀 I will also be doing a LIVE swatch party on my YouTube channel and currently have a video LIVE on my YouTube channel using the products
Gel Beauty87

Gel Beauty87

5 likes

Rating lippiesss
💌 Brand: @tower28beauty @Ole Henriksen @rhode skin @Glossier love the tower 28 lip softies ahhh
Aves 🎀🌸🌹💗🐙🍨🍩

Aves 🎀🌸🌹💗🐙🍨🍩

0 likes

This image displays various lip care sets on a store shelf. One set is in a large pink box containing three small tubes. Other sets feature multiple tubes in different color schemes, presented in smaller boxes.
This image shows a retail display with several beauty product sets. These include a collection of fragrance samples, a sheet mask set, hair care products, and multiple lip and cheek kits in decorative packaging.
This image features a boxed lip treatment set on a store shelf. The packaging indicates it contains multiple tinted lip treatments, with labels suggesting various dessert and fruit-inspired options.
Lip Care Sets ✨
Sephora has some great lip care sets out right now! The Ole Henriksens is my favorite and that is such a great price for it! Have you picked up any of these sets yet? @Lemon8 Beauty #LippieHolic #lemon8challenge #sephoralipproducts #unfiltered #beautyfinds
Rylan matu

Rylan matu

130 likes

A hand holds a small black and white striped shopping bag with the word "SEPHORA" on it. The image features "SEPHORA mini - haul" text and decorative pink bows, set against an outdoor background with a social media handle.
A hand holds a pink tube and box for a lip product, labeled "Tower 28 Tinted Lip Treatment" in "Red Bean Mochi." The image includes a price of "$16" and a product swatch, with a social media handle.
A hand holds a pink compact and box for a blush product, labeled "Tower 28 Powder Blush" in "Sawtelle Slushi." The image shows a price of "$22" and a collage of blush swatches on faces, with a social media handle.
TOWER 28 ✨
Mini Sephora moment! Grabbed the Tower 28 blush in Sawtelle Slushi and the tinted lip balm in Red Bean Mochi ✨✨✨✨✨✨✨ #beautyreview #dealsandsteals #girltalk #letschat #lemon8challenge
6xmoee

6xmoee

44 likes

A collage of various beauty products from different brands, including skincare and makeup sets, displayed against a light blue background. The text overlay reads 'AFFORDABLE SEPHORA BEAUTY SETS for your wishlist'.
A pink and white themed image showcasing the 'Glow Recipe Get Glowing With Me Kit'. It includes a toner, serum, and moisturizer, with text describing it as a travel-size trio for all skin types, targeting pores, dullness, and dryness.
A pink and white themed image featuring the 'Laneige Bouncy & Firm Plump, Firm & Glow Set'. It includes an eye sleeping mask, face cream, and lip mask, with text describing it as a set for visibly plump, firm, and glowing skin.
sephora beauty sets for $40 and under! 💖🫧
now that sephora is launching it’s many holiday gift sets, it’s the perfect time to start your wishlist. imo, sephora has so many affordable gift set options at an affordable price ($40 or less) that i would highly recommend. here are some of my favorite affordable sephora beauty sets that you can
momo  ᡣ𐭩 •。ꪆৎ ˚⋅

momo ᡣ𐭩 •。ꪆৎ ˚⋅

233 likes

Imma need 14 more of these elf bottles to make more lipglosses🤷🏻‍♀️🤔🥴🤝🏼🙄 #makeupchallenge
Demi

Demi

1452 likes

@elfcosmetics liquid poreless primer @Saie glowy super gel @L’Oréal Paris hyaluronic tinted serum @caliray beauty under eye color corrector concealer @Tower 28 Beauty serum concealer @Patrick Ta Beauty sculpt creme and powder bronzer duo @Summer Fridays blush butter balm @Physicians Formu
Isa Lopes

Isa Lopes

3 likes

sephora holiday sets
these sets are soo cute!🥹, i love everything mini!😍✨ #sephoraholidaysets #kosasminiblushes #tower28 #makeup #fyp
I R E N E

I R E N E

90 likes

Tower28 & Glossier Lip| 20 Days of Fall Lip Combos
A dusty rose lip combo! 🩷💄 Products Used: Lip Liner: Fenty Beauty Lip Liner-Color Brown’d Out Lippie # 1: Glossier Ultra Lip Lipstick-Color Ember Lippie # 2: Tower28 Beauty Lip Softie-Color Red Bean Mochi #fallbeauty #lemon8challenge #lipcombosforblackgirls #tower28 lipsoftie #gl
Divine 🌟

Divine 🌟

8 likes

Tower 28 vs Target Beauty✨
Hey girl!! Holler Hypa gloss from Target🎯 It's a twinzie of Tower 28 $16 at Sephora🙌🏻 Plus, It comes with a cute charm - Just $5!! #tower28 #targetfinds #lipglossaddicts #targetdollarspot #อันนี้คือดี
Benze Hotler

Benze Hotler

11 likes

Tower 28 x Toni Bravo 🌺
Trying out the new @tower28beauty and Toni Bravo collab blush in sunrise shirley 🌅🍹🌺 #tower28 #tonibravo #blush #blackgirlmakeup
dentistbae𐙚

dentistbae𐙚

46 likes

A red lip product tube with 'TOWER 28' text is centered among fresh raspberries and blackberries, with a green and white checkered cloth in the background. Text overlay reads 'Tower 28 Products Y'all should try'.
A diagonal arrangement of multiple lip gloss tubes in various shades, from clear to nude, pink, and berry, each labeled 'TOWER 28'.
Five lip gloss tubes in pink and brown shades, labeled 'TOWER 28', are displayed. Below, smaller images show the product set, application, swatches, and models wearing the lip glosses.
Tower 28ProductsY’all should try
#tower 28 #makeup #beuaty #makeuptutorial #Lippies #Lipstick #Lemon8Diary
Lizzy Carpenter

Lizzy Carpenter

384 likes

Two pink pressed setting powders, one from Tower28 in a lavender compact and one from Kosas in a clear compact, are displayed against a blue plaid bag. The image compares the two powders.
A person's face with makeup, showcasing the effect of the Tower28 pressed setting powder in Palisades Pink. Text highlights its airbrushing, brightening, and lightweight qualities.
A person's face with makeup, demonstrating the Kosas Cloud Baked Setting Powder in Candy. Text describes it as brightening, non-cakey, and blending nicely for an airbrushed look.
Tower28 vs. Kosas Pink Pressed Setting Powders 🎀
I wanted to share a side by side comparison of the two new pink pressed setting powders from tower28 and kosas to see which one I preferred and how each one looks, while I think everyone’s preference is different I loved being able to test how my makeup looks with each product + both of these produ
kaitlyn

kaitlyn

162 likes

Two tubes of lip treatment, one brown and one purple, are displayed on a light surface. Both tubes feature the brand name "TOWER 28". The image includes text stating "my holy grail lip gloss".
A product listing shows a peachy-toned lip treatment tube with the brand name "TOWER 28". Below it, smaller images display various shades and applications. The listing indicates it is a "Lip Treatment" priced at "$16.00" with "1,195 Reviews".
A person applies a peachy-toned lip treatment to their lips, with their eyes closed. The image includes text stating, "Truly my favorite. So affordable and cute."
my holy grail lip gloss
If you guys haven’t tried these lip softies from tower 28 you’re truly missing out. These $16 cutie lip treatments LIVE in my bag. Seriously, I think I have one in each bag I own. They smell SO great and taste even better. They’re so fun and honestly pretty long lasting. Which is a little crazy for
zoe

zoe

1 like

Tower 28 Get set blush
Im my makeup era!! Shades: Malibu cooler 🌸 Feliz Fresca💕 Samo spritzer 🍠 love beach iced tea ☕️ #makeupblindness #tower 28 #blush #blushblindness #makeup
Sophia✨

Sophia✨

34 likes

A pink lip gloss tube, labeled 'TOWER 28', lies on a dark brown fabric. Overlay text identifies it as 'My Daily Lip Gloss PISTACHIO', highlighting it as 'Perfect Gloss' and 'Moisturizing & Non Sticky', with decorative stars and a heart doodle.
Tower 28 PISTACHIO Lip Gloss 🙌🏽
Ladies & Gents, I Love it Down!!💋
Royal

Royal

17 likes

new tower 28 blushes🌸
#tower28 #blushes #blushplacement #blushtutorial #blushrecommendation
bailey🧸

bailey🧸

33 likes

Tower 28 Lipsoftie Treatments are BACK!
These lip glosses are actually lip treatments and provide hydration 💦 and shine! ✨ 💌 Brand: Tower28 ⭐️Overall rating: 10/10 #tower 28 lip gloss set #tower 28 lip gloss #tower28 #makeup
Erica Kate

Erica Kate

19 likes

A Tower 28 Beauty cream blush compact with a reddish-brown shade is displayed on a white quilted surface. The text 'TOWER 28 BEAUTY BLUSH' is overlaid, indicating the product.
Tower 28 Beauty 💜
🪞 I won a challenge and received a Tower 28 cream blush. It’s not a powder, but it’s not a liquid either — it’s like this creamy balm that melts right into your skin. It gives such a natural, dewy flush and blends super easily with fingers. Even though I didn’t pick the shade, it still works becaus
BROOKE🐻🐾

BROOKE🐻🐾

8 likes

See more