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Stop Chasing Trends and THIS WILL HAPPEN TO YOU
Like many Asian kids, I didn’t really grow up with the freedom to choose what I wore. At least that was the case for me. By the time I got to college and had more control over my wardrobe, I wanted everything that was trending. You know how they say you always want what you can’t have? Yep. That
Roo ☁️

Roo ☁️

5 likes

The Sentence that MADE ME QUIT
I was responsible for creative direction, fashion design, and marketing. From conceptualising collections and overseeing product development, to planning campaigns, managing agencies, creating content, and redesigning the website. During my review, I was told that my marketing efforts weren’t in
Roo ☁️

Roo ☁️

20 likes

10 Life Lessons I’ve Learnt in My 20’s
For my 30th birthday, I felt like this was an appropriate post to make. For some reason, I’ve always been quite sentimental about turning 30. Even though people always say age is just a number, it somehow feels like I should have accomplished certain things in life by this point. But instead of
Roo ☁️

Roo ☁️

17 likes

Should You Study Fashion? 🤔
As someone with a Diploma in Fashion Design and a Master’s in Fashion Marketing, I do have a good gauge of what you actually need before diving into fashion. You’d need: Passion: As corny as it sounds… you really need passion to survive fashion. It’s not as simple as it looks at all. My diplo
Roo ☁️

Roo ☁️

5 likes

Outfits of a 29 Y/O Creative Director
Hi hi! Here's Part 1 of my Outfits of a Creative Director (Comfy ver) I wish I did have the energy and time to put my effort to my outfits, but some days....I just want a quick and easy outfit that I can just throw on, and dash out the door and make a quick run to my bus. Outfit 1: I&#3
Roo ☁️

Roo ☁️

19 likes

WARNING! DON’T COME TO THIS FACIAL! ⚠️
I don’t want you to come because I don’t want the place to be fully booked haha. So I found Ms Kim through word of mouth and figured I’d give her a shot. I’ve tried so many facial places already. What’s one more? Before the appointment, she asked me to send a photo of my face. I thought it w
Roo ☁️

Roo ☁️

61 likes

Affordable Photoshoot in SG! COUNT ME IN 😬
It was always daunting for me to go for a photoshoot. I’m really not photogenic and tend to get super awkward around cameras, especially when it's a stranger taking the photos. But then I thought... I’m still young, and I want to do this while I still feel good about how I look. So I started lo
Roo ☁️

Roo ☁️

24 likes

My ED Story: 38kg at 167cm
Let’s Talk About Anorexia Nervosa: A Message for Aspiring Thinness and Those Who Judge I’ve been debating whether to write this because it’s such a sensitive and controversial topic. However, after three people came to me asking for *tips on how to be anorexic* and witnessing the judgmental comm
Roo ☁️

Roo ☁️

197 likes

Roo ☁️
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۫ ꣑ৎ creative director | 29 ꣑ৎ ۫ my journey and the little things in between