Boost sales with Sponsored Max Who has a Lazada storefront to watch

Get to know Sponsored Max 🎯

Sponsored Max is a new advertising tool from Lazada with AI as the main help to manage campaigns wisely. It allows stores to choose advertising targets flexibly according to their needs. It is divided into two forms:

Sponsored Max - Store for new stores looking to increase visibility and create awareness

Sponsored Max - Product Suitable for promoting individual products such as old collections or products that need to drain stock. It speeds up sales more on the spot.

✨ the highlight of Sponsored Max.

It is to use AI to analyze customer behavior in real time to find the target audience most likely to buy our product. For example, if a user is searching for a "camping tent" and is interested in looking at many of the same products, AI will instantly capture these signals and select to display our tent ads to that user at the optimal moment to increase their chances of making a purchase decision. The system also works automatically, from advertising creation, price auction or bidding, so that the ads appear in the best position, to budget control, and flexible targeting of advertising returns (ROAS), such as daily statements. 200 Baht with 5 times ROAS target means that every Baht invested must generate 5 Baht sales and the system will be charged only with click advertising (CPC), making it worthwhile and measurable.

💌 data from MarketingOops.

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