... Read moreLanding your first brand collaboration can feel like a huge hurdle, especially when you're just starting out with few followers. I’ve been there, endlessly scrolling, wondering if any brand would even look my way. But guess what? It’s totally possible, and I’m here to spill the tea on how to make it happen, even if you’re at 0 followers!
First off, let’s talk about some incredible brands that are genuinely open to working with new creators. From my experience, brands like BYOMA, Bubble Skincare, Saie, Dime Beauty, Glow Recipe, and even Good Molecules are fantastic starting points. Why? Many of them have a strong community focus and actively seek out diverse voices, not just mega-influencers. I found that brands like BYOMA and Bubble, for instance, are often looking for genuine reviews and content creators who align with their values, regardless of their follower count. Saie and Dime Beauty also impressed me with their accessibility for beginners, often sharing their PR contact information openly.
So, how do you find these elusive PR contacts? It’s all about being resourceful! I often scour brand websites directly—many, like Bubble, list a dedicated PR or collaboration email (e.g., LOVE@HELLOBUBBLE.COM) right on their site. For others, a quick search on platforms like TikTok or even dedicated apps like Brandz! (as mentioned, I found Saie and Dime Beauty contacts there!) can be goldmines. Look for phrases like “collaborate with us,” “influencer program,” or simply “contact us” and be prepared to dig a little. Sometimes, just emailing their general customer service line and politely asking for the PR department's contact can work wonders (though not always!). For BYOMA, I specifically found their PR email (PR@BYOMA.COM) on TikTok, which shows how valuable social media can be for research.
Once you’ve got an email address, crafting the perfect pitch is crucial. Remember that collaboration email template you might have seen? It’s a great starting point! Your subject line should be clear and engaging, something like “Collaboration Inquiry: [Your Name] x [Brand Name]” or “I'm interested in collaborating with [brand name].” In the body, keep it concise but impactful. Introduce yourself, express genuine enthusiasm for their products (mention specific items like Glow Recipe toner or BYOMA gel-cream if you've tried them!), and explain why you're a good fit. What unique perspective do you bring? What kind of content do you create? Don't just ask for free products; explain what you can offer in return – think high-quality photos, creative videos, authentic reviews, or engaging stories. Always include links to your social media profiles and a simple media kit if you have one (even if it's just a PDF showcasing your best work and engagement rates, rather than follower count).
Finally, don't get discouraged if you don't hear back immediately, or if you get a 'no.' Building relationships with brands takes time and persistence. Keep creating amazing content, focus on your engagement, and genuinely use and love the products you feature. Your passion and consistency will shine through, making you an attractive partner for brands seeking authentic voices. Happy collaborating!
Do they actually reply or no