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🛑 Stop claiming "can't find people..." while your competitors have good people waiting to apply.

🛑 Stop claiming "can't find people..." while your competitors have good people waiting to apply.

When Talent Shortage may be just an excuse for an organization to keep up.

There are classic murmurs ringing in virtually every executive conference room of this era.

* "Where have all the people gone?"

* "Why is it so hard to find people?"

* "The new generation doesn't want to work hard anymore, does it?"

If you look at the overall numbers, "it might sound real."

ManpowerGroup's Global Talent Shortage Survey report continues to reflect that

"Many global employers are facing a shortage of key workers and skills, especially the Technology and AI lines that are becoming the core of business competition."

But the more interesting question is,

"If smart people are really hard to find... why are some organizations constantly coming up with smart people?"

In the same industry.

Same economic conditions

And truly compete in the same labor market.

Why are some companies open for a few days? Candidate. Full quality?

While some organizations have announced half a year... but no one wants to come in yet?

The cruel truth is,

"Good people don't go away... they just choose not to walk into your company."

The Talent Shortage issue is therefore no longer just a matter of "supply in the market."

But it is honestly reflecting the "quality of the enterprise."

And many times, the problem of not finding people is caused by three major vulnerabilities.

That a lot of executives may be pretending to be invisible.

= = = =

🌍 Vulnerability 1: The world has changed... but we still measure people with the same ruler?

This era's working world rotates faster than university courses.

The World Economic Forum's Future of Jobs Report reflects that

The skills that the market needs most in the future are not just "original experience," but

* Analytical thinking

* Learning ability

* And resilience to change

But the scary thing is,

Many organizations still use the same Logic to cull people. Still looking for Candidate.

* Requires 5-10 years of direct experience.

* Must have worked in the same industry only.

* The same tool must have been used before.

* And should be "immediately available" from day one.

Both in the real world

Some tools have even happened on Earth for a few years.

This is why many organizations are trapped.

"Find someone who doesn't exist."

The organizations that attract Talent are actually good.

Won't just look for "past experience."

But to look

* Learning Agility

* Problem Solving

* Adaptive capacity

* And the Mindset of long-term learning.

Because in a world where everything changes fast,

"Finding this generation... is not always finding people who are available.

It's about finding someone who's ready to learn something new as quickly as possible. "

= = = =

🏢 Vulnerability 2: A company image... that never matches the truth?

Many executives often question that.

"Our company is stable. Why doesn't anyone want to do it?"

The question to go back and ask yourself is

"Is your organization... the Most Wanted Company in the eyes of real working people?"

Today, Employer Branding is no longer a matter of buying beautiful ads.

The new Candidate doesn't judge the organization from Career Page.

But judging from "the voice of the man inside,"

They read.

* Reviews and comments on social media

* Hearsay from Headhunter

* Experience of former employees / or employees at work

* And how the organization treats its own people.

Before always pressing Resume

Even if you write on the website that

"We are an Agile organization."

But employees still have to ask for 5-class approval signatures.

Or you declare that

"We value Innovation."

But every decision still has to wait for only one executive.

A good Candidate will immediately see

Organizations are "selling pictures" rather than "living real lives like that."

Several Employer Branding reports in the latter reflect matches that most Candidates value.

* Quality of chief

* Corporate culture

* Flexibility

* And more growth opportunities than luxury advertising in job announcements.

Because in the end

"You can never attract a great person.

If the image you communicate... contradicts the truth that the person inside is facing every day. "

= = = =

👔 Vulnerability 3: The Interview Process... That's Chasing Talent Home?

This is where many organizations fall most dead horses.

Some companies have very good brands.

Competitive salary

Product. Interesting.

But finally, a good Candidate.

Just because of "experience during job interviews."

Let's go back and explore your own process.

* Do you still have to recomplete the application with Resume?

* Is the interview procedure more prolonged than necessary?

* Does it take too long to make a decision?

* And is the Hiring Manager well enough prepared?

What a lot of executives still don't understand is

"This era of interviews is not just the company choosing Candidate."

But Candidate is also "picking heads and organizations."

If the chief interviewed

* No, turn on the camera

* Late

* Resume not read before

* Ask obsolete questions

* Or show a ready-to-catch attitude at all times

A real good Candidate will know immediately that

"He doesn't want to leave the future to people like this."

And the most painful truth is,

"What style is the boss... the team subordinates often become like that."

You can't send a burned-out boss.

Don't understand the new world.

And don't respect people.

To attract a new generation of Talent.

No matter how big the company brand is,

= = = =

⚠️ The modern world... no longer competes on salaries?

Many organizations still think

"If you give enough money, the good guys will come."

But the 2026 world is no longer that simple.

Many talented people, especially Technology and Product

Organizations from multiple dimensions are being evaluated simultaneously.

* Can the chief bring him up?

* Does this organization really use AI understandably or just by the flow?

* The team works fast or gets caught up in politics?

* Toxic culture?

* Will he create the real thing... or just a slide maker?

Several times, Candidate rejected big organizations.

To go to a small Startup.

Just because he saw that.

"There is more real learning."

Meanwhile,

Some very high-paying organizations

Can't keep people at all

Because in the end

Salaries may help "pull people in."

But what would make a great person "want to stay?"

It's the quality of the leader and the work environment.

= = = =

✨ The end of the era, "people reconcile organizations..." into the era, "organizations have to flirt with good people"?

Today's labor market is no longer a small pond in the country.

It is a global labour market.

That talented people can work across countries.

Across the Timezone.

And choose an organization from anywhere on earth.

A competitor vying for your Talent.

Probably not the building company next door.

But it is the proposed foreign organization.

* Work from Anywhere

* Better culture

* A leader who understands the modern world better.

* And more obvious growth opportunities.

It's out of age.

That the worker must hold the paper resume.

And then walked into the HR room asking for an "opportunity" from the organization.

Because nowadays,

It's organizations... that have to prove to good people that

"Is this place worthy of his future?"

So before complaining, "Can't find people."

Try to ask yourself deeply enough

* Is our company attractive enough?

* How professional is our selection process?

* Should our leaders really follow?

* And is our organization creating people... or is it burning people?

Because in the end,

"Good people are not in short supply...

They just have enough choices.

Not to choose an organization that doesn't appreciate him. "

# Two stories a day

# TalentAcquisition

# Employers Branding

# ExecutiveMindset

# FutureOfWork

# HRStrategy

# LeadershipMatters

5/27 Edited to

... Read moreในฐานะคนที่ทำงานในแวดวงการสรรหาและบริหารคนมาอย่างต่อเนื่อง ผมเห็นชัดเจนว่าปัญหา "หาคนไม่ได้" นั้นไม่ได้เกิดจากการขาดแคลนคนเก่งจริงๆ แต่เกิดจากการที่องค์กรไม่สามารถสร้างสภาพแวดล้อมและกระบวนการที่ดึงดูดคนเก่งเหล่านั้นได้ สิ่งนี้ทำให้หลายองค์กรต้องแข่งขันอย่างหนักโดยไม่จำเป็น ผมเคยสัมผัสกับองค์กรที่พยายามหาคนแบบเดิม ๆ เช่น เน้นประสบการณ์ตรง 10 ปี ต้องเคยใช้เครื่องมือเดียวกัน และพร้อมใช้งานทันที แต่ท้ายที่สุดกลับหาคนไม่ได้ เพราะคนเก่งจริง ๆ ในยุคนี้มี mindset การเรียนรู้ที่รวดเร็วและต้องการความท้าทายใหม่ ๆ มากกว่าประสบการณ์เดิมที่แข็งทื่อ อีกเรื่องที่สำคัญสุดๆ คือภาพลักษณ์ของบริษัทในสายตาของคนทำงานยุคใหม่ คนรุ่นใหม่นั้นสนใจเรื่องวัฒนธรรมองค์กร ความยืดหยุ่น และโอกาสเติบโต มากกว่าคำโฆษณาหรู ๆ ในประกาศรับสมัครงานจริง ๆ การที่บริษัทยืนยันว่ามีวัฒนธรรม Agile หรือ Innovation แต่ระบบการอนุมัติล่าช้า หรือการตัดสินใจยังอยู่ที่ตัวผู้บริหารคนเดียว จะเป็นเครื่องเตือนใจแก่คนเก่งว่าบริษัทนั้นไม่ได้เป็นอย่างที่พูด ผมยังเคยเห็นหลายองค์กรเสียโอกาสชัดเจนในกระบวนการสัมภาษณ์งาน เช่น Hiring Manager มาสาย ไม่เตรียมตัว หรือถามคำถามล้าสมัย ซึ่งทำให้ Candidate ที่มีศักยภาพสูงถอนตัวไปอย่างรวดเร็ว คนเก่งยุคนี้เลือกที่จะทำงานกับหัวหน้าที่ใส่ใจ เข้าใจ และพร้อมสนับสนุนมากกว่าทำงานกับบริษัทที่มีกระบวนการสัมภาษณ์เป็นพิธีการที่สร้างความไม่ประทับใจตั้งแต่ต้น สุดท้าย ผมอยากแชร์ว่าการแข่งขันเรื่องเงินเดือนอย่างเดียวในปี 2026 นั้นไม่เพียงพออีกต่อไป ตลาดแรงงานเป็นระดับโลก คนเก่งสามารถเลือกงานจากทุกที่บนโลก และพวกเขาต้องการองค์กรที่สามารถให้โอกาสเรียนรู้ เติบโต และทำงานอย่างมีความหมายจริง ๆ สำหรับองค์กรที่อยากเปลี่ยนแปลง ให้ลองมองตัวเองจากมุมของคนที่อยากเข้ามาทำงานจริงๆ ว่าองค์กรนั้นน่าสนใจแค่ไหน ทั้งเรื่องผู้นำ วัฒนธรรม และกระบวนการคัดเลือก เพราะในท้ายที่สุด "คนเก่งไม่ได้ขาดแคลน พวกเขาแค่มีทางเลือกมากพอที่จะไม่เลือกองค์กรที่ไม่เห็นคุณค่าของเขา"