Ma Ram Kham, invite those interested in attending the seminar for free!📢

: Long-term communication strategy. Or just temporary current?

In an age when communication is driven by rapidly changing technologies, one phenomenon that continues to have a significant influence on consumer behavior is the return to memories of the past, or "Nostalgia Marketing," a strategy that effectively connects people's deep emotions to the brand.

The Faculty of Journalism, Rama Kham University, invites all interested people and communicators to join the academic and professional dialogue to analyze the concept and application of "memory" into a valuable communication strategy, to decode the passage of time through four tenses.

⏳:

The basis of the understanding of the influence of Nostalgia (Session Keynote) by Professor Mana Songkimnan (Associate Dean and Director of Curriculum, Master of Divinity).

⏳:

Nostalgia Marketing Case Studies (Session Keynote) by Mr. Pongpiti, Founder & CEO of AD ADDICT

⏳:

In-depth discussion with both speakers (Panel Session) to co-analyze the key issues of whether Nostalgia Marketing is a "long-term communication strategy" or just a "temporary stream," including discussion of precautions and practical implementation constraints.

⏳:

Exchanging Comments and Answering Inquiries (Q & A Session) to Expand Perspectives in Theory and Concrete Application of Marketing Communication

📌 Participation Details:

• Thursday, April 30, 2026

• From 1 to 3 p.m. (registration starts at 12: 30 p.m.)

• At Room 213, 2nd Floor, Tha Chai Building, Ramkhamhaeng University (Hua Mak)

📌 Reservations:

• Scan QR Code (to pre-register)

• Free! No charge

• FREE! Snacks and souvenirs (for the first 50 attendees)

📌 For enquiries:

• Inquiry: 02-310-8978

• Facebook: Master of Science, Mr.

# NostalgiaMarketing

# RUCommArts # ADADDICT

# Massication

# RamkhamhaengUniversity