iPhone 18 Pro with a new kind of camera decoding. When Apple may stop making the camera smart just in Auto mode and
iPhone 18 Pro and the Decoding of New Cameras When Apple May Stop Making Cameras Smart in Auto Mode and Its Impact on Thai Photographers
It's undeniable that over the years, the iPhone's camera specs have evolved so far, the sensors are bigger, the lenses are sharper, but the basic camera app sticks to the original idea, Tap and Pray, or just tap and pray for the processing software.
The second a pro user wants to control the light or focus themselves, they have almost no choice but to buy an outside app like Halide to unlock the real power of the hardware that pays for the expensive purchase.
Back in the 2025 period, there are some interesting reports stating that Apple once tried to negotiate the acquisition of Lux Optics, the studio behind the famous camera app Halide. Although this deal didn't end with a merger, the traces of intent are very clear that Apple is changing its way of thinking in a big way.
Why does Apple have to come down and play the camera software market hard now?
For that reason, Make Sense is so much because it's not enough hardware alone anymore. When the iPhone 18 Pro is about to move its specs closer to a professional camera, the software that controls it needs to be smart and flexible, not just to process the image brightly.
Even more interesting is that Sebastiaan de With, one of the founders of Halide, has already moved into Apple. This is no coincidence, but it is signaling that the iPhone 18 Pro may come with a full Manual mode, either hand focusing, fine lighting, or even more accessible RAW shooting.
For Thai users, this is a turning point. Because Thai people's behavior is highly focused on photography. Whether it's a cafe line or a tourist line, we often have problems with Apple software, adjusting the image (post-processing) to the point of nature or lighting the dark part to the point that the image is out of dimension. Having a professional tool attached to the machine will really help Thai people finish behind the camera at will without relying on the third app.
However, coins have two sides. Could adding a pro feature make the once-easy camera app a hassle for the average user? And importantly, the Android side has been developing Manual mode for a decade. Apple's move on the iPhone 18 Pro is seen as more of a market chase than a lead.
Finally, the iPhone 18 Pro will be able to switch from a camera that represents us to a camera that listens to our commands perfectly. Let's wait and see how well the Halide software will be integrated.
This may not just be an ordinary camera upgrade, but it is to prove whether Apple still understands the hearts of people who love photography. In the days when AI is coming to dominate everything, photos are starting to lack spirit.
































































































