We sold 1,200 cookies in 45 days…

Selling 1,200 cookies in just 45 days was a whirlwind experience that taught us a lot about blending cultural authenticity with local creativity. Our journey started when we tasted traditional Japanese cookies in Japan and wanted to replicate that unique texture and flavor for the Singapore market, but with a twist — adding protein for a healthier indulgence. What makes our cookies stand out is not just the taste but also the concept of bringing art to food. Each flavor is paired with media designed by local artists, creating a sensory experience that goes beyond just eating. Customers often tell us that enjoying the cookies feels like savoring a mini art exhibition, combining visual appeal with delightful flavors like Matcha Protein and Earl Grey. We had to pause orders at one point because demand outpaced our ability to produce, which showed us how important it is to scale while maintaining quality. Feedback like “These cold, crispy cookies are delicious!” and “Everyone who ate it praised it” kept us motivated. Many customers also appreciated the balance of affordability and authenticity, confirming that people value genuinely crafted, locally accessible treats. For anyone looking to replicate this success, focusing on authentic taste, unique selling points such as collaboration with local artists, and active engagement with customers proved key. We actively sought feedback through social media, which helped us improve flavors and service. If you love Japanese-style desserts or want to support local creatives, these cookies might just be the perfect treat for you! Feel free to explore our latest flavors and artist collaborations on our website — each batch is freshly made to order, ensuring every cookie is as good as the last.