Is ELF SCAMMING their customers?
This video went viral online implying the advertised amount in the package wasn’t accurate… but it WAS!
Here are a few types and key features of airless pump bottles:
1. Standard Airless Pump Bottles: These bottles have a piston at the bottom that moves up as the product is dispensed (seen in video), and works like an elevator.
2. Airless Tubes: Similar to standard airless pumps but in a tube form. An example is the rhotomelano CC
3. Dual-Chamber Airless Bottles: these bottles have two chambers to keep two separate formulations apart until they are dispensed, ideal for products that need to be mixed just before use. An example is the lancome triple serum (it has 3 chambers!)
4. Airless Pump Jars: combining a jar with the technology of an airless pump. They often have a push-top that dispenses the product in a controlled manner. An example would be the drunk elephant lala retro cream.
Some brands will even overfill a little bit to ensure consumers are receiving the advertised amount. This accounts for any residue that might be left behind.
#cosmeticpackaging #elfcosmetics #skincarescience #sustainablebeauty #dermatology beautytech skincareeducation sustainableskincare medicalaesthetician
Having worked closely with dermatology professionals and observed various cosmetic packaging mechanisms, I can share some personal insights about airless pump bottles used by brands like ELF Cosmetics. These airless packaging types not only protect formulations from air exposure and contamination but also help deliver consistent doses, which is crucial for skincare efficacy. One key point is that the piston mechanism in standard airless pumps gradually lifts the product upwards, minimizing waste and allowing users to fully utilize the item until the last drop. This design usually means the bottle will appear to 'slowly look shallow' as the product is dispensed, which some might misinterpret as the bottle containing less product than stated. Moreover, brands often incorporate a slight overfill in these airless containers. This deliberate overfilling compensates for any residue left on the sides or bottom that sometimes cannot be easily dispensed, ensuring consumers receive the complete advertised volume. It’s reassuring to know that rather than scamming customers, companies take steps to deliver fair value. Additionally, the innovation extends to dual-chamber airless bottles, which maintain the potency of products requiring two components mixed only on application, like some serums. This kind of packaging not only preserves ingredients but also enhances the user experience. From my experience, understanding the technical features behind these airless systems helps demystify viral claims and highlights the science and care that goes into cosmetic product packaging. So next time you see a video questioning the amount inside an ELF bottle, consider the careful design that ensures you really are getting what you pay for.
