As someone who has followed various influencer marketing campaigns closely, I can share a bit about how these payment structures work in real life. Typically, influencers earn through a flat fee (talent fee) which guarantees a fixed amount for a post regardless of performance. This type of payment is often preferred by brands seeking guaranteed exposure with a set budget. On the other hand, the affiliate or CPA (Cost Per Action) model offers bonuses based on measurable results, such as user registrations or sales generated through unique links. This can sometimes significantly increase total earnings, especially for influencers with a large and engaged following. For instance, with millions of views on a single reel, as mentioned in the example with 236 million views, the flat fee alone could range from 3 to 5 million pesos. Adding the affiliate bonuses—say P1,000 per registration—could push the total consistently into the tens of millions, depending on conversions. However, not all brands offer full affiliate bonuses, and caps or percentage shares can limit the maximum payout. From my experience, an influencer’s reputation and audience size greatly impact the negotiation. Top-tier influencers might receive up to 90% of the bonus pool plus large flat fees, while smaller creators might only get flat fees or smaller bonuses. It’s important to understand that this mix affects both the stability and potential upside in earnings. Understanding these payment models helps influencers and marketers align expectations and contracts better. For new influencers aspiring to monetize, focusing on building authentic engagement can increase conversion rates, making affiliate models more rewarding. Meanwhile, larger influencers often prefer the security of flat fees supplemented by performance bonuses. Overall, the combination of talent fee and affiliate payments creates a flexible, performance-driven system that benefits both brands and influencers alike.