BEAUTY MATH: LIP LINERS!! 🥳(details below)

if you're new here - welcome!! my name is rachel, i worked in finance for the last two years and reviewing beauty products from an analytical or "finance-y" lens is kinda my thing! 👩🏼‍💻

i created beauty math about a year ago to take my videos one step further and REALLY dive into this analysis

as a refresher, here's how "beauty math" works:

- each episode focuses on a new product "category" (i.e., concealers, skin tints, cream blush, etc.)

- we'll focus on typical packaging size, product amount, good / bad things to look for and most importantly VALUE of each category

- by the end of the series you'll be able to quickly assess any product as you're shopping so you know when something is good value... or not🫣

each episode, i drop the PDF for the category so you can go look at how any product stacks up against the rest!

so follow along, stay tuned for the next episode and vote for what category we should discuss next !!

see you next time💌

#bestvaluemakeup #bestvaluemakeupproducts #beautymath #beautymathbyrachel #beautymathclass

2025/9/8 Edited to

... Read moreOne of the most eye-opening things I discovered when analyzing lip liners is the huge variation in price per ounce, which ranges from just $171 to an astonishing $24,000 per ounce. This means that many lip liners, including some popular high-end brands, are significantly overpriced compared to their actual product quantity. I’ve found that small packaging sizes can make a product seem affordable at first, but once you calculate the price per ounce, the cost difference becomes clear. When shopping for lip liners, I’d recommend always considering the size and doing a quick math check on price versus volume. Brands like Burt’s Bees or NYX often provide better value since they offer good quality products without the exorbitant price tag of luxury labels like Tom Ford. In addition, keep an eye out for special formulations and ingredients that add value beyond just the price per ounce. For example, some lip liners include nourishing elements or long-lasting formulas that might justify a slightly higher cost. However, understanding the baseline 'beauty math' helps you distinguish between a fair price and a marketing scam. Personally, I now carry a comparison PDF during shopping trips, which helps me quickly assess if a lip liner’s price aligns with the standard market rates. This approach has saved me money and made me more confident in my beauty purchases. I encourage everyone to try this analytical method; it turns shopping into a smart, informed experience rather than a guessing game. Would you like me to analyze other makeup categories or specific products next? Drop your suggestions and let’s keep uncovering the best-value beauty picks together!

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