what matters to you when you're buying beauty?

if you're new here, reviewing beauty products in a finance-y way is kinda my thing, hence my signature series: beauty math!

i always review things from a wholistic lens - price/g, formula and performance - to see if a product is worth the $$$

i'd LOVE to see brands reporting the price / g (or oz, ml, etc) along with the price so consumers can easily shop based on value, but that's probably not what some want 🥲

let me know what you care about and how you shop and let's make some changes!!!

#productorpackaging #beautymathbyrachel #beautymathclass #beautymath #makeupworththemoney

3/8 Edited to

... Read moreWhen I first started paying closer attention to how I spend on beauty products, I realized that price alone doesn’t tell the whole story. For example, two products might have the same price tag, but different amounts or concentrations can make one a better deal. Calculating price per gram or milliliter helped me understand true value, especially for products like moisturizers and foundations that come in various sizes. Another key insight was looking beyond price—formulation matters a lot. Ingredients lists, texture, scent, and how a product performs on my skin often influenced whether I’d repurchase it, regardless of cost. Sometimes, a mid-range product with better ingredients and longer-lasting effects outperformed expensive luxury options. I also found that brands rarely provide clear information on price per unit weight, which can make comparison shopping tricky. If more brands adopted transparent pricing by weight or volume, it would empower consumers to compare products fairly and make informed choices. Overall, combining these three factors—price per gram, formula quality, and performance—helped me shop more intentionally. I encourage others to try this approach and share their experiences. Together, we can advocate for better transparency and value in the beauty industry.

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