Finding product-market fit can be one of the most challenging yet rewarding aspects of building a successful Amazon FBA business. From personal experience, before scaling or investing heavily in marketing, it's crucial to validate that your product truly resonates with your target audience. This involves not just identifying a trending product but understanding customer pain points, preferences, and willingness to buy. Early on, I focused extensively on market research and product hunting, analyzing competitors, and reading customer reviews to refine my product offerings. I tested different versions and collected feedback, which helped me iterate quickly and improve features. This hands-on approach ensured I wasn’t just launching a product but a solution tailored to actual demand. Additionally, leveraging platforms like podcasts and mentorship from experienced Amazon sellers proved invaluable in navigating the complexities of Amazon's marketplace and achieving a sustainable product-market fit. These resources shed light on best practices for inventory management, pricing strategies, and marketing tactics. For anyone starting out or struggling to find product-market fit, I recommend dedicating time to understanding your niche deeply and experimenting with small-scale launches to gather real customer insights. Once product-market fit is established, scaling your Amazon FBA business becomes a much more straightforward and less risky endeavor.