I really cried😭
The word "Gacky," nicknamed by actor Yui Aragaki (37), is on X.
It entered a temporary trend on October 21, 2025.
The announcement that another actor has been appointed as the image character of the popular confectionery that Arakaki has been used in advertisements for many years seems to be surprising among fans.
Speaking of Arakaki, he is also known for appearing in advertisements for Meiji's winter limited chocolate "Melty Kiss" since 2011. After announcing his marriage to singer Gen Hoshino (44) in May 2021, he continued to do so.
In the CM of 24 years, the co-star appeared for the first time in the 14th year of the image character appointment.
On the other hand, Meiji released a new graphic and commercial featuring actor Natsuki Deguchi (24) as the image character of "Melty Kiss" on October 21, 2013.
It was announced that the "Winter Meeting" version will be aired from the same day. The familiar theme song has been changed as it is, and the singing voice has changed.
While the new CM gained popularity with X, "Isn't it Melty Kiss CM Gacky!?" "I'm too shocked..." "I cried because it wasn't Gacky anymore," "It was a winter tradition, but I'm lonely," "I feel the change of the times... However, Natsuki Deguchi is cute," and some surprised voices were seen, and the words "Gacky" and "Melty Kiss" were lined up in the trend column.
However, some people have pointed out that Arakaki was used in an advertisement for Meiji's new product "Nama no Toki," which was released in May.
私は毎年冬になるとメルティキッスのCMを楽しみにしていました。新垣結衣さんの透明感あふれる演技と笑顔は、この季節の象徴のように感じていましたので、今回のイメージキャラクター交代のニュースには正直ショックを受けました。「ガチ泣きした」という声も納得です。 しかし、新キャラクターの出口夏希さんもフレッシュで魅力的です。彼女の登場でイメージは若返り、新しい世代のファンも取り込めるのではと感じました。歌声が変わったCMにも新鮮さが あり、昔のテーマソングが受け継がれていることもファンには嬉しいポイントです。 さらに、新垣さんはまだ明治の新商品「生のとき」の広告に起用されているのも安心材料です。彼女の魅力が大人の階段を上るようなイメージに変わりつつある中で、これからも明治と関わり続ける姿を見るのは、ファンとして嬉しいことです。 個人的には、このイメージ交代を通じて、ブランドの変化や時代の流れを感じることができました。メルティキッスを通して冬の訪れを体感しながら、新しいCMもぜひ楽しんでみてください。
