Our first book “THE ALPHABET OF INFLUENCE”
What is an influencer?
Who decides its meaning?
For us, influence became a language —
fluid, porous, always in motion.
Instagram was our canvas, our meeting point,
and this book is the physical echo of that journey.
Twenty-six creators, twenty-six letters, one shared story.
We spent two years gathering the stories and shooting some of the most creative people on this platform, people from all over the world, who share and connect through the medium of social media.
We want to share our deepest gratitude to all of the people who participated in the making of this book, all the creators, our typographer @lucasdescroix, our graphic designer @marielautsch, our print production manager @plb779 and in particular our amazing editor @blakeabbie .
This dream couldn’t have become a reality without the incredible support of @instagram drafts program who believed in our project and gave us the chance to make it happen. We thank you from the bottom of our hearts.
Today, we are so proud to finally hold in our hands our first book: THE ALPHABET OF INFLUENCE
We will launch in NYC, and then will have a launch in Paris, and more cities around the world - Young Emperors world book launch tour is coming near you!
Available tomorrow ❤️
Wow, what an incredible journey it’s been bringing 'THE ALPHABET OF INFLUENCE' to life! Holding this red book in my hands, seeing the white square design on the cover, it feels surreal to finally share it with you all. When we first embarked on this project two years ago, we had a simple question: What is influence, really? And who truly defines it in our fast-paced digital world? For us, influence isn't just about follower counts or viral moments. It’s a profound, fluid conversation, an ever-evolving language that connects people across borders and cultures. That's why we meticulously curated stories from twenty-six diverse creators – each one a 'letter' in our alphabet, contributing to a shared narrative. We wanted to go beyond the surface and explore the authentic human connection behind the screens. What drives these individuals? How do they inspire? What challenges do they overcome? Flipping through the book pages, especially reading the 'PREFACE,' always takes me back. We wanted to articulate our understanding of the 'meaning of an influencer' from the very beginning. It's about passion, authenticity, and the unique ways people carve out their space and leave a mark. We traveled globally, meeting these incredible people, capturing their essence, and delving deep into their personal journeys. It wasn’t always easy – coordinating shoots, conducting interviews, and weaving together such diverse voices into a cohesive whole was a massive undertaking. But every moment was worth it. One of the most rewarding aspects was discovering the 'infinite influence' some of these creators wield, often without even realizing the full 'sphere of influence' they have. It's not always grand gestures; sometimes it's the quiet consistency, the genuine engagement, or the innovative spark that truly resonates. This book is a testament to that power – the power of individuals to inspire, educate, and entertain, creating ripples far beyond their immediate reach. We hope that as you explore 'THE ALPHABET OF INFLUENCE,' you'll find not just stories, but also a new perspective on what it means to be influential. Perhaps you'll even see a piece of your own journey reflected in these pages. It’s been a labor of love, a true collaboration, and we’re so excited for you to turn each page and discover the magic within. Get ready to dive into the heart of modern influence!
