The end of Influencer in 3-5 years. Really?
# Influencer endIn three or five years, really?
Why do you say this sentence... there are only insults? 555 🤣
Because it hasn't happened in Thailand yet, we haven't seen the picture and don't even know if it will happen.
Our nature must believe what we see today, right?
But listen to the sheep tree... look at half a glass of water
Today, when we buy something, observe yourself.
We hardly even realize that we are constantly being convinced
From the people we call Influencer / KOL / KOC / basket-mounted broker.
People with a lot of followers look good and have an aspiring lifestyle that makes us feel...
"If they use it, we want to use it."
It's not strange that over the years, Influencer will boom a lot.
Because consumers don't believe in direct advertising, they don't believe celebrities, but they believe people who look like us.
But the truth is...
# InfluencerMost of them talk in their own corners. They don't really know us at all.
And now... the world is changing very fast.
We search less on Google, right?
We use AI instead of asking, talking instead of consulting instead.
AI is not just a tool, it is becoming a "close friend" who can talk to us every day.
He knows what we want, what we ask, and what we're buying.
And if AI one day introduces goods directly to us...
Who do you think we'd believe more?
Influencer who tells his story or an AI who knows us specifically?
This is the so-called AI Influencer that many people start talking about.
And if you can't imagine...
Listen to what Mr. Lyndson Lee said about China's Hema Fresh.
Hema was not born to compete with Modern Trade.
But it was born to kill the "fridge."
Because he has information on how many people you have in your house.
How much pork, eggs, chicken, milk do you eat in a week?
And the freshest, the cheapest...
It's sent to your front of the house without you having to press a single order.
The chance of you buying is 99%.
Because it's what you want to fit in. And the cheapest price that day.
This is a model that doesn't just compete in front of the store.
But it changes the whole system of human behavior.
When AI + Data + Logistics merge # without passing the guide or drug label at all
It's not just "kill the fridge."
But it will change both buying habits.
And that means...
Influencer will no longer be the main decision point.
Instead, it's the AI that guides you every day.
✅ Brief summary
Influencer may not "disappear," but it will certainly diminish its role.
And it's already starting to happen in China.
What is still certain is the owner of the brand.
So I suggest that today is the time for brand owners to create themselves.
And find a way for your brand to take over people through AI Influencer.
Because in the next few years...
Customer purchase decisions may not come from what "celebrities say."
But it comes from what the AI he trusts suggests instead. 💡
